Upfronts: Televisa announces deal with Univision Deportes for Soccer World Cup Guide

Televisa Publishing and Digital announced an exclusive partnership with Univision Deportes to produce a print guide to the 2014 Soccer Word Cup. Both organizations will also cooperate for the  production and marketing of a similar print guide about the Mexican Soccer League (Liga de Mexico).
The announcement was made by Sergio Carrera, General Director for USA and Puerto Rico,  last night at Televisa Publishing and Digital's upfront presentation in New York Cit's Guastavino's conference space.

Print Upfronts?

Televisa Publishing +#DC633This was the first time a Hispanic magazine publisher held an (upfront) presentation during New York's Upfront season, which traditionally has been the domain of TV Networks. Televisa's Carrera announced double-digit circulation increases for 2014 for three of Televisa's U.S. Hispanic titles (Vanidades, +10% to 550,000, Cosmopolitan, +12.5% to 225,000 and TV y Novelas  +33% to 400,000) . Business magazine Poder will remain at a  monthly circulation of 400,000.  According to Carrera, Televisa has a 50% U.S. Hispanic magazine market share in circulation and a 37% share in advertising pages.
Rudy Arda, Director of Digital Marketing, noted that Televisa.com belongs to the top 10 most visited Hispanic sites with 3.7 unique monthly visitors and 58 million page views.

 

 


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.