Upfronts: Televisa announces deal with Univision Deportes for Soccer World Cup Guide

Televisa Publishing and Digital announced an exclusive partnership with Univision Deportes to produce a print guide to the 2014 Soccer Word Cup. Both organizations will also cooperate for the  production and marketing of a similar print guide about the Mexican Soccer League (Liga de Mexico).
The announcement was made by Sergio Carrera, General Director for USA and Puerto Rico,  last night at Televisa Publishing and Digital's upfront presentation in New York Cit's Guastavino's conference space.

Print Upfronts?

Televisa Publishing +#DC633This was the first time a Hispanic magazine publisher held an (upfront) presentation during New York's Upfront season, which traditionally has been the domain of TV Networks. Televisa's Carrera announced double-digit circulation increases for 2014 for three of Televisa's U.S. Hispanic titles (Vanidades, +10% to 550,000, Cosmopolitan, +12.5% to 225,000 and TV y Novelas  +33% to 400,000) . Business magazine Poder will remain at a  monthly circulation of 400,000.  According to Carrera, Televisa has a 50% U.S. Hispanic magazine market share in circulation and a 37% share in advertising pages.
Rudy Arda, Director of Digital Marketing, noted that Televisa.com belongs to the top 10 most visited Hispanic sites with 3.7 unique monthly visitors and 58 million page views.

 

 


Avatar

Editorial Staff @portada_online

Portada Staff

Leave a comment

MORE FROM PORTADA



Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.