Upfronts: Televisa announces deal with Univision Deportes for Soccer World Cup Guide

Televisa Publishing and Digital announced an exclusive partnership with Univision Deportes to produce a print guide to the 2014 Soccer Word Cup. Both organizations will also cooperate for the  production and marketing of a similar print guide about the Mexican Soccer League (Liga de Mexico).
The announcement was made by Sergio Carrera, General Director for USA and Puerto Rico,  last night at Televisa Publishing and Digital's upfront presentation in New York Cit's Guastavino's conference space.

Print Upfronts?

Televisa Publishing +#DC633This was the first time a Hispanic magazine publisher held an (upfront) presentation during New York's Upfront season, which traditionally has been the domain of TV Networks. Televisa's Carrera announced double-digit circulation increases for 2014 for three of Televisa's U.S. Hispanic titles (Vanidades, +10% to 550,000, Cosmopolitan, +12.5% to 225,000 and TV y Novelas  +33% to 400,000) . Business magazine Poder will remain at a  monthly circulation of 400,000.  According to Carrera, Televisa has a 50% U.S. Hispanic magazine market share in circulation and a 37% share in advertising pages.
Rudy Arda, Director of Digital Marketing, noted that Televisa.com belongs to the top 10 most visited Hispanic sites with 3.7 unique monthly visitors and 58 million page views.

 

 

Join us at the HISPANIC SPORTS MARKETING FORUM.. The first day of #Portada16 (Sept. 14, 2016 in NYC) will be all about Sports Marketing and insights and best practices on how best to use sports content to connect with the exploding Hispanic demographic!


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.


Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

California-based ad tech company The Trade Desk, Inc. has officially gone public on The Nasdaq Stock Market.The Trade Desk debuted on the Nasdaq at US$28.75 as opposed to the company’s US$16-to-US$18-per-share projection.


How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.