Sales Leads LatAm: CorporaBR, Zurich, Banghó Argentina, Samsung – Reforma Mexico…

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CorporaBR - Brazil ::: Space - América Latina ::: Zurich - Global ::: Mondelēz Internacional - Mexico ::: Banghó - Argentina ::: Reforma - Mexico ::: Drafix Software - Global

 

luiz lara-dalton pastore-jose victor oliva Brasil - pequeCorporaBR - Brazil

TBWA, Luiz Dara, Dalton Pastore and José Víctor Oliva have founded a new agency called CorporaBr. The agency will be specialized in branded content and brand experience.

Each partner has 25% of the new agency and Dalton Pastore has been named cEO of CorporaBr.

 


Space - Turner 156Space - Latin America

Turner Broadcasting System Latin America´s Space has change its brand identity. The rebranding was made in house with the Brasilean producer Vetor Zero/Lobo, specialized in 3D productions.

 

 


Logo Zurich segurosZurich - Global

IPG has been named Zurich´s marketing global agency. The agency will be in charge of the advertising, media buying and planning and interactive marketing.

IPG´s agencies will work with the account: McCann Worldgroup, McCann Erickson, MRM and UM.

 

 

Trident - México 156Mondelēz Internacional - Mexico

Mondelez Internacional, former Kraft Foods, has launched a new ad campaign ¿Traes chicles? for its brands Bubbaloo, Trident and Clorets.

 

bangho - argentina 156Banghó - Argentina

Interactive Argentinean agency Xaga will be in charge of posicioning the brand in the it market. The agency will be in charge of Banghó digital communications and interactive marketing.

 

 

reforma 156

Reforma / Samsung  - Mexico

Samsung Electronic Mexico sponsors a new free app for the Mexican newspaper Reforma.

The new app will be available for Smart TV and Smart Home Entertainment as well.

 

 

Drafix Software - Global

Drafix Software, Inc., the manufacturer of PRO Landscape and leading provider of professional landscape design software throughout the world has announced the launch of a new Spanish language website: http://prolandscape.com/es/.

The new website will allow those green industry professionals who speak Spanish to access both PRO Landscape product and support information in one streamlined location. The new website will better position the Spanish speaking community to take advantage of all that PRO Landscape has to offer.

 


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.


Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

California-based ad tech company The Trade Desk, Inc. has officially gone public on The Nasdaq Stock Market.The Trade Desk debuted on the Nasdaq at US$28.75 as opposed to the company’s US$16-to-US$18-per-share projection.


How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.