Changing Places Veronica Rodriguez, Peter Sanchez, Steve Dorsey, Billy Kimball

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Edelman announced the appointment of Veronica Rodriguez as vice president, multicultural marketing in the New York office. Rodriguez will report to Sonia Sroka, executive vice president and group head, Edelman multicultural. Drawing on over 15 years of consumer marketing and digital communications experience, Rodriguez will provide strategic counsel to clients across the Edelman portfolio that reach diverse multinational and multilingual audiences.

In a sign of the growing strategic importance of data and analytics in marketing, Critical Mass, the 700+ person full-service Omnicom digital agency, is promoting Shaina Boone, the leader of the agency’s marketing science program, to SVP and a member of the executive team. Below, please find the full announcement about this news and also a link to download high-resolution headshots here.

The Axis Agency, a full-service Hispanic marketing agency and IPG company, today announced Peter Sanchez, as the Executive Creative Director, who will lead all creative direction for Axis and continue to develop its core advertising client base, while also expanding its digital advertising business. Peter Sanchez is an award-winning creative director who has successfully developed national and regional campaigns that include television, print, outdoor, radio and digital with agencies such as Accentmarketing, Hablame, Wing Latino, Daily and Associates and Casanova Pendrill among others.

Steve Dorsey has been named the new vice president, innovation and planning for Cox Media Group’s Austin (Texas) American-Statesman, which publishes newspapers and websites and also acts as a regional commercial printer and distribution company. In his new role, Dorsey will facilitate overall strategy, innovation and portfolio development for the Statesman and serve as a strategic business partner for the leadership and management team. Dorsey joins the Statesman on June 1.

Fusion, the joint Hispanic network from ABC News and Univision, this week made another senior executive hire, appointing Billy Kimball as svp and chief programming officer. He will be based in Miami.

Post-Dispatch executive Ray Farris has been named publisher of the newspaper, the company announced Thursday. Farris, 57, replaces publisher Kevin D. Mowbray, who has been promoted to the new position of vice president and chief operating officer at Lee Enterprises Inc., the Davenport, Iowa-based newspaper chain. The Post-Dispatch is the largest newspaper in the Lee chain.

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.