Archive for 05/13/2013

Sales Leads: Harrah’s Rincon & Casino Resort, GE-CapitalWendy’s, Frito Lay…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Harrah’s Rincon & Casino Resort Harrah’s Rincon Casino & Resort in Northern San Diego County, California, has selected  full-service marketing firm Gravity Media as their Hispanic agency of […]


Sales Leads LatAm: CorporaBR, Zurich, Banghó Argentina, Samsung – Reforma Mexico…

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. CorporaBR – Brazil ::: Space – América Latina ::: Zurich – Global ::: Mondelēz Internacional – Mexico ::: Banghó – Argentina ::: Reforma – Mexico ::: Drafix Software – Global   CorporaBR – Brazil […]


Ben Jankowski (Video): “You need to understand data, understand the conditions and make decisions quickly.”

Ben Jankowski, Group Head, Global Media, MasterCard Worldwide will be one of the main attractions at our upcoming Portada Latam Summit on June 4-5 in Miami’s InterContinental Hotel.  Jankowski, who runs paid media worldwide for MasterCard, will provide a joint presentation on sports marketing with Virginia Pereira, Head of Media Latin America, MasterCard. Both brand […]


Newspaper circulation increases? Yes, in the Hispanic market!

While general market newspapers continue to suffer from circulation decreases, despite growth in digital subscriptions, this is not the case for Hispanic newspapers. Several Hispanic publications, perhaps because of their strong community newspaper appeal,  have increased their circulation in recent months. Below is the case of four newspapers. Two in California, one in Houston and one […]


Olympusat Launches Paid YouTube Channels

Olympusat on Monday announced it has launched the first suite of paid, Spanish-language channels available through YouTube, offering U.S. Hispanics low cost, a la carte options U.S. Hispanic audience. The service features Olympusat’s Tus Pix, a portfolio of Spanish-language channels, including CubaPlayTV, a channel offering Cuban programming which is “free of any political influence,” according […]


Acento Advertising Preps New Work for CenturyLink

Four months after having officially won the account, Acento Advertising this week begins production of new creative work for CenturyLink, the nation’s third largest communications firm offering high-speed Internet, cable TV and long distance. The new campaign will be unveiled in early June. Donnie Broxson, vp client leadership at Acento, tells Portada the new creative […]


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.