Toshiba Selects Grupo Gallegos as Latin American AOR

Huntington Beach, CA.-based Grupo Gallegos has been selected as Latin American advertising agency of record of Toshiba. The account was previously held by Acento Advertising, which -as of press time- still listed Toshiba as client on its website.

Yet, a spokesperson for Acento confirmed to Portada that "Toshiba is no longer a client."

Grupo Gallegos will now work with Toshiba "to develop a unified brand identity for each of its products," including Toshiba Notebooks: SatellitePortegeTecra, and Qosimo, along with new Tablets, TVs, and Hard Drives.

As part of this new arrangement, Grupo Gallegos will be delivering creative executions, strategic planning, and media initiatives for Toshiba in Latin America. These efforts will extend to Chile, Colombia, Peru, and Central America. The announcement does not mention work within the U.S. Hispanic market, but a source close to the account says "U.S. Hispanic work is the obvious, next natural step for the brand."

The news comes on the heels of other recent additions to Grupo Gallegos's client roster, including The Clorox Company and JC Penney.


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