PORTADA´S LATAM SUMMIT AND LATIN CONTENT MARKETING FORUM: PATHBREAKING AGENDAS REVEALED!

As marketers are turning to Latin markets in the U.S. and Latin America for growth, we are today revealing a pathbreaking agenda for the Latin Content Marketing Forum (June 4th) and the 5th Annual Latin American Advertising and Media Summit (Afternoon of June 4th and June 5th). Both events will take place in Miami’s InterContinental Hotel.

The two days are packed with presentations and panels that will provide marketing, media and advertising agency executives the latest actionable insights and entice them to expand their reach in Latin America and the U.S. Hispanic market.

Join the conversation with the hashtag #PortadaLatin

REGISTER AT THE SPECIAL PROMOTION

Book at the special Online Promotion Rate for the Latam Summit and the Latin Content Marketing Forum and get one hotel night at the InterContinental Hotel in Miami for free! Limited time offer until May 13! Early Bird registration expires this Friday April 19. Take advantage of the Early Bird Combo registration (Latam Content Marketing Forum and Latam Summit!) here:

Portada’s highly anticipated Latin Content Marketing Forum will feature major players in Hispanic and Latin American Content Marketing.

Highlights will include:

  • General Mills’ best in class Hispanic Content Marketing program. Jennifer Leen Berglund, Interactive Marketing Manager - Multicultural Marketing, General Mills will talk about why Content Marketing is crucial to reach out to U.S. Hispanics and about how International Corporations should use content to maximize their Latin markets exposure.
  • Journalists in the Age of Content Marketing. Journalists and other content producers are at the core of Content Marketing. They are targeted as "Earned Media" by Agencies and Brand Marketers. How can agencies and brand marketers work with Journalists in a productive way without compromising their editorial integrity? Answers will be provided by Nuria Net, Managing Editor, Features – Digital, Fusion, Nicol Turner-Lee, President and CEO, NAMIC, Alberto Collazo, Ford, Communications and Emilio Sanchez, President and Editor in Chief, Voxy.
  • Pepsi’s Hispanic Content Marketing Strategy. Javier Farfan, Senior Director of Cultural Branding, PepsiCo will provide key insights on how Pepsi integrated paid, owned and earned media. Farfan’s comprehensive presentation will also delve into how it caters to its English-dominant, bicultural and Spanish dominant Hispanics.

Latam Summit highlights will include:

  • Nick Denton, CEO and Founder Gawker Media. Find out why everyone is talking about Gawker when its CEO Nick Denton sits down with Portada’s Laura Martinez to talk about Native Advertising, E-Commerce and the future of digital Journalism.
  • Claudio Ferreira, publisher of Brazil’s Veja Magazine, the second largest magazine in the world . Ferreira, a key player in Brazilian media will provide his vision about the future of the Brazilian Advertising and Media markets.
  • Advertising/Marketing Technologies: The Writing is on the Wall - Why Data will increasingly be the king in Latin American Advertising Latin American marketers and media executives will explore how data can be used as a key asset that turns challenges into opportunities.
  • Sports Marketing: Ben Jankowski, Group Head, Global Media, Mastercard and Virginia Pereira, Head of Media Latin America, Mastercard, will show how Mastercard uses sports content to connect with Latin American audiences.

REGISTER AT THE SPECIAL PROMOTION:

Book at the special Online Promotion Rate for the Latam Summit and the Latin Content Marketing Forum and get one hotel night at the InterContinental Hotel in Miami for free! Limited time offer until May 13! Early Bird registration expires this Friday April 19. Take advantage of the Early Bird Combo registration (Latam Content Marketing Forum and Latam Summit!) here:

SPONSORS OF THE LATIN CONTENT MARKETING FORUM

SILVER SPONSOR

Skyword

BRONZE SPONSOR

Outbrain

Already Confirmed Sponsors of the Latin American Advertising and Media Summit include:

SPONSOR OF EVENING RECEPTION

Batanga Media

LEADER SPONSOR PLUS

ESPN International

SPONSOR OF NETWORKING FUNCTION

Critical Mass

LEADER SPONSOR

Alcance Media

DISTINGUISHED SPONSORS

Publicitas

DG

Televisa Publishing and Digital

ATTENDEE BAG SPONSOR

Latcom

 

 

 


Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).