Sales Leads: Intel, GE, BMW, Avon…

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

General Electrics - Global ::: Toyota / Vevo - Global ::: Avon / JWT - South America ::: IMS / Razer - Latin America ::: BMW - Rapp - Brazil ::: Intel - Arc Worldwide - Global :::

General Electrics / Global

GE has called a review for its media buying and planning global account. According to the company this is a "regular process (...) to remain as a "forward-thinking company".

GE currently works with a variety of agencies across a range of different markets. The creative account won´t be affected by the media review.

Avon - JWT / Brazil - Colombia - Mexico - Argentina

WPP´s JWT has won Avon account in Brazil. The agency will be in charge of Avon´s digital strategy in Brazil, Colombia, Mexico and Argentina.

The agency will also be in charge of the digital media buying and planning in Brazil.

IMS - Razer / Latin America

IMS (Internet Marketing Solutions) will now work with Razer, hardware and game company, in Latin America. IMS will be in charge of developing Razer brand in the Spanish-speaking countries in Latin America.

BMW - Rapp- Brazil

BMW has chosen Rapp as its digital creative agency in Brazil. Rapp has won the account after a pitch against DPZ, the former creative digital agency.

Rapp will be in charge of developing communication digital strategy for BMW brands: MINI, BMW Serviços Financieros and BWM Motorrad.

Intel - Arc Worldwide - Global

Arc Worldwide, digital marketing communication agency of Leo Burnett, has announced it will be working with Intel globally. The agency will be in charge of the digital marketing campaigns and e-commerce of Intel products (Intel Core, Ultrabooks, Smartphones, Tablets and Notebooks)

Toyota - Vevo / Global

Toyota Aygo and Vevo have signed an advertising agreement for a year. The deal will include Aygo presence across Vevo’s entire platform and devices.

The partnership is hoped to connect Aygo with youngsters within an engaging music and entertainment environment through its #Ynot campaign. #Ynot campaign focuses on the Aygo attitude, Aygo audience.

Toyota also hopes to spark audience conversation in social media.


Editorial Staff

Portada Staff

MORE FROM PORTADA

Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Not only are Hispanic and ethnic supermarkets a growth sector, but multicultural consumers also substantially influencing grocery and cuisine trends of the overall U.S. population.


The 4 Keys of Marketing Alcoholic Beverages to Millennials

The 4 Keys of Marketing Alcoholic Beverages to Millennials

We talked to Manny Gonzalez, Senior Director, Multicultural, at Moet Hennessy US, about the challenges of marketing alcoholic beverages to Millennials in the US. 


Group M’s Mebrulin Francisco: “In 2018 Companies will Start Connecting Data Streams Through All Devices to Fuel AI”

Group M’s Mebrulin Francisco: “In 2018 Companies will Start Connecting Data Streams Through All Devices to Fuel AI”

We talked to Mebrulin Francisco, managing partner and expert in multicultural marketing analytics at Group M, and she shared some of the key insights to take into account when approaching data analytics.