Archive for 05/06/2013

Havas Q1 results: Strong Latam Digital and Media Business

Havas announced its Q1 2013 financial results. Organic growth decreased by 0.9%. Despite overall stagnation, Havas Latin American business was one of the positive highlights. Latin America had a by 3.8% organic growth rate. David Jones, Global CEO Havas, said: “Business in North America slowed after outperforming the market in Q4 2012, but emerging markets […]


Sales Leads: Intel, GE, BMW, Avon…

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. General Electrics – Global ::: Toyota / Vevo – Global ::: Avon / JWT – South America ::: IMS / Razer – Latin America ::: BMW – Rapp […]


Will Twitter go public?

Twitter’s hiring on Thursday of Cynthia Gaylor, an experienced banking specialist at Morgan Stanley, kicked off media speculation that Twitter was on the road to going public, even though company co-founder Jack Dorsey had said earlier in the week that “we’re not even thinking about it.” Through a tweet, Twitter announced its hiring of Gaylor, […]


CNET to introduce Spanish-language version

CBS Interactive (CBSi) plans to introduce in the fall a version of CNET for Spanish-speaking consumers in the U.S., Latin America and Spain. CBSi announced several Spanish-language initiatives, at last week’s digital NewFronts in New York City, including a Spanish-language edition of CNET that will debut in the fall. Jim Lanzone, president of CBSi, said […]


IBT Media Launches ‘The Latin Times’ Targeting U.S. Hispanics

New York-based IBT MEDIA has launched The Latin Times, a bilingual online destination targeting U.S. Hispanics. The site, which had a soft launch earlier this year, features stories on current events, entertainment, business, technology and travel among other topics. “We see an opportunity to create a voice for U.S. Hispanics,” Johnathan Davis, Co-founder and Chief Content […]


Terra Sees Mobile Soar: Q&A With CEO Fernando Rodríguez

In 2012, when Terra.com live broadcast the Summer Olympics, traffic to the site not only soared but threw light over a fast-growing, unstoppable digital trend: Users were increasingly accessing the events from their mobile devices, whether a smartphone or a tablet. In fact, according to Terra’s own research, the number of visits coming to Terra.com […]


NewFronts roundup: CNET to introduce Spanish-language edition

There were many news last week at the NewFronts, the weeklong series of presentations from digital content powerhouses in New York City.  The focus on Spanish-speaking consumers was particularly, and somewhat surprisingly, strong.  Below a roundup. CNET to introduce Spanish-language version CBS Interactive (CBSi) plans to introduce a version of CNET for Spanish-speaking consumers in the fall. Jim […]


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

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Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.