IBT Media Launches ‘The Latin Times’ Targeting U.S. Hispanics

latin-timesNew York-based IBT MEDIA has launched The Latin Timesa bilingual online destination targeting U.S. Hispanics. The site, which had a soft launch earlier this year, features stories on current events, entertainment, business, technology and travel among other topics.

“We see an opportunity to create a voice for U.S. Hispanics,” Johnathan Davis, Co-founder and Chief Content Officer of The International Business Times, tells Portada. The company has not yet made an official announcement about The Latin Times, but it has begun to recruit bilingual reporters and editors. Among the first hires is Ernesto Sánchez, a former Terra.com and People en Español.com editor, who joined The Latin Times as Editor in Chief late last month. The Latin Times employs around 10 people between reporters, staff writers and copy editors, says Davis.

Created in 2006, IBT Media is the parent company of International Business Times, an online business newspaper that so far has spun off 11 international editions, including one in Mexico, which according to Davis himself has yet to be developed.

Expanding the Business Model

Headquartered in Downtown Manhattan, IBT produces and syndicates multi-format content across a variety of categories, with a focus on business. According to Davis, the network reaches between 12 to 15 million monthly unique readers globally, out of which 6 to 7 million are in the U.S. IBT works with content providers including The Economist, AOL, Nasdaq, Thomson Reuters and Yahoo among others.

Since its creation, IBT has worked under the model of an ad-supported website, though its founders are working in adding other layers and expanding the business model. This includes putting some content behind a paid wall; paid newsletters and corporate events.


Laura Martinez (@miblogestublog)

Laura has lived and worked as a journalist in Mexico, Chile, Argentina and the U.S. She was the founder and editor in chief of Marketing y Medios magazine, an English- language trade publication devoted to explaining the Hispanic market to a non-Spanish speaking audience of executives and marketers. Prior to that, she was responsible for creating and launching the Spanish-language edition of the Wall Street Journal. She was also the creator and founding editor of Entrepreneur magazine´s Spanish-language Web site www.SoyEntrepreneur.com. She is fluent in Spanish, English and French and works as a freelance writer and editor in New York City.

MORE FROM PORTADA

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Three Golden Rules for Soccer Influencer Marketing

Three Golden Rules for Soccer Influencer Marketing

Influencers have become a major force in sports and soccer marketing. Mexico's Chicharito is just one example. Leading executives from Nike, H K Strategies and Fluvip provide Portada insights on how to make the best use of the soccer influencer market.