CNET to introduce Spanish-language version

cbsCBS Interactive (CBSi) plans to introduce in the fall a version of CNET for Spanish-speaking consumers in the U.S., Latin America and Spain. CBSi announced several Spanish-language initiatives, at last week's digital NewFronts in New York City, including a Spanish-language edition of CNET that will debut in the fall.

Jim Lanzone, president of CBSi, said he wants to offer unique digital content for a Spanish-speaking audience of 50 million in the U.S., with more in Latin America and across the globe. The Spanish-language version of CNET "will not just be a machine translating our English content into Spanish," Lanzone said, "[it] will be its own distinct site." CBSi is also working on a Spanish-language version of GameSpot. CNET will begin showing video series about gadgets, including Next Big Thing, which will tour the tech industry's big events, and CNET Appliances, which will feature video reviews of durable goods from fridges to coffee makers. CBSi property GameSpot, too, will have several series coming up; CNET's biggest announcement seemed to be that it will have a Spanish-language edition coming this fall.

Join us at PORTADA Mexico!


Avatar

Editorial Staff @portada_online

Portada Staff

Leave a comment

MORE FROM PORTADA



Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.