Neil Vogel new CEO at About.com

IAC  has made a promotion at the top ranks of About.com, the company tapped Neil Vogel to be CEO of About.com, the curated information website it bought from The New York Times Company for $300 million last year.

Vogel was the founder and ultimately CEO of Recognition Media, a marketing company perhaps best known as the entity behind the online entertainment world's Webby Awards. Before launching Recognition, he was a senior manager at digital publicity and content boutique Alloy Media + Marketing.

IAC quoted Vogel as saying about his new position that "I am thrilled to have the opportunity to dig in with the entire team and unlock its incredible brand potential."

About.com has offerings targeting the Spanish-speaking world (mostly U.S. Hispanic market).


Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).