Archive for 04/03/2013

About.com: New CEO: Neil Vogel

IAC has made a promotion at the top ranks of About.com, the company tapped Neil Vogel to be CEO of About.com, the curated information website it bought from The New York Times Company for $300 million last year. Vogel was the founder and ultimately CEO of Recognition Media, a marketing company perhaps best known as […]


Learning Spanish Online: Rosetta Stone acquires LiveMocha

Rosetta Stone announced that it has acquired Seattle-based Livemocha, one of the world’s largest online language-learning communities, for $8.5 million in cash. Bringing with it a robust and extensible cloud-based learning platform and a community of over 16 million Livemocha members, the transaction accelerates Rosetta Stone’s transition to cloud-based learning solutions. “We are in the […]


Neil Vogel new CEO at About.com

IAC  has made a promotion at the top ranks of About.com, the company tapped Neil Vogel to be CEO of About.com, the curated information website it bought from The New York Times Company for $300 million last year. Vogel was the founder and ultimately CEO of Recognition Media, a marketing company perhaps best known as the entity […]


Hispanic Marketer Interview: Dunkin’ Donuts’ Xavier Turpin

 At the end of 2011, retail and coffee house chain  Dunkin’ Donuts  had  10,083 stores worldwide, including 7,015 franchised restaurants in the United States. Dunkin’ Donuts has a substantial marketing program targeting the Hispanic demographic. Portada talked to Xavier Turpin, Director of Multicultural Marketing for Dunkin’ Donuts. Portada: Is Dunkin’ Donuts preparing a 2013 “Que estas […]


Learning Spanish Online: Rosetta Stone acquires LiveMocha

Rosetta Stone announced that it has acquired Seattle-based  Livemocha, one of the world’s largest online language-learning  communities, for $8.5 million in cash. Bringing with it a robust and  extensible cloud-based learning platform and a community of over 16  million Livemocha members, the transaction accelerates Rosetta Stone’s  transition to cloud-based learning solutions. “We are in the process of […]


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.