El Nuevo Constructor closes

El Nuevo Constructor, a Spanish-language monthly magazine with a circulation of 36,000 is folding. After eleven years, publisher Editorial Latin Press decided to pull the plug. The publication's website says that the main reason for the closing are "the many difficulties facing the construction industry in the United States today." Before Editorial Latin Press, El Nuevo Constructor was owned by B2B publisher Hanley Wood.

El Nuevo ConstructorThere is only one magazine remaining almost exclusively targeting the Home Improvement Category: ConstruGuia. ConstrugGuia has  distribution partnerships with Home Depot and 7-Eleven. ConstruGuia was launched in 2007 with a circulation of 100,000 in 400 Home Depot® stores. Since then its distribution has increased to 325,000. Construguia also has a digital and radio presence in 114 stations in 84 Hispanic markets.

 


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.