Archive for 03/06/2013

2013 Latam Advertising and Media Summit Theme revealed!

“Getting Ready for the Big Game” That is the theme of this year’s Latin American Advertising and Media Summit.  With the 2014 Soccer World Cup and 2016 Olympics taking place in Brazil, the theme reflects marketers’ opportunity of using sports content as a key connector to Latin American audiences. Portada’s Latin American Advertising and Media […]


Ford sponsors Vanidades Tech Guide iPad App

Ford’s new model Fusion 2013 is sponsoring a new app for the  iPad introduced by Televisa’s Vanidades Magazine.The App features an interactive guide on the latest and most popular technology, gadgets and applications for Latinas to stay connected and simplify their life. In an effort to reach more Hispanic female consumers, Ford Motor Company partnered with Televisa Publishing […]


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MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.


7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

In its twelfth annual edition, Portada Miami gathered over 100 decision-makers involved with major brands across all sectors, and provided a space for top quality networking and knowledge-sharing.


Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.