And the name is….Fusion!

ABC and Univision announced that their joint venture news and lifestyle network for U.S. Hispanics will be called Fusion. The long-awaited media service launches in the second half of 2013. Fusion will be based in Miami, Florida

"We're thrilled to be partnering with Univision to launch Fusion. Our collaboration will bring unmatched reporting capabilities and understanding of issues and entertainment that resonate with the Hispanic community, one of the fastest growing and important demographic communities in the U.S.," said Anne Sweeney, co-chair, Disney Media Networks and president, Disney/ABC Television Group.

Fusion will be available at launch in millions of households nationwide. Five of the nation’s biggest cable distributors have already agreed to carry the network, including Cablevision, Charter, Cox, AT&T U-verse and Google Fiber.

Jorge Ramos“The launch of Fusion will be a major milestone in Univision’s 50 year history of service to the Hispanic community,” added Cesar Conde, president, Univision Networks. “We’re delighted to partner with ABC News in this exciting new network that will extend Univision’s unequaled coverage of Hispanic issues and lifestyle to English-dominant audiences for the first time.”

“Fusion will be the indispensable meeting place for English-speaking Latinos,” said Ben Sherwood, president, ABC News. “Our goal is for this young, vibrant, and media hungry audience to come toFusion to be informed, entertained and empowered. It will be fresh, fun and optimistic and of great interest to Latinos and non-Latinos alike.”

“Fusion will bring together diverse cultures, voices and viewpoints,” said Isaac Lee, president, Univision News. “We will explore the realities shaping the world, give Latinos a voice in the American conversation and deliver personally relevant local, national and global perspectives.”

Programming will focus on the issues most relevant for U.S. Hispanics, including the economy, entertainment, music, food, immigration, pop culture, education, politics, health and wellness and more.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.