Amy Gomez joins UniWorld Group

New York based UniWorld Group Inc has hired multicultural account service leader, Amy Gómez, as Senior Group Account Director for Marriott International, Inc.

Amy GomezAs Senior Group Account Director, Ms. Gómez will be responsible for partnering with Marriott International to develop strategic business plans for their multicultural marketing needs.  Additionally, she will manage and help grow Marriott's business in traditional, digital, social, and mobile spaces.  Prior to joining UniWorld Group,   Ms. Gómez directed all branding and marketing initiatives for MyDreamcatcher/ MiCazadoreSueños, an online media start-up company targeting multicultural consumers.  As their director of marketing, she worked to develop strategic marketing programs and garner sponsorship of key multicultural events, along with other responsibilities. 

Last year, UniWorld Group became Marriott International’s Multicultural Agency of Record.  Tasked with creating advertising campaigns for the nine brands in Marriott’s portfolio, the UniWorld-Marriott partnership has already proved effective by launching two highly successful campaigns targeting the African-American, Hispanic and LGBT communities.  


Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).