Sales Leads LatAm: Samsung / Copa Libertadores, Shop2go Mexico, BBVA…

BBVA - Global :::  SHOP2GO - Mexico ::: Samsung Electronics - Latin America

  • SHOP2GO - Mexico

DRAFTFCB Chicago has opened a new branch office in Mexico, SHOP2GO. The new office will be managed by Luciana Novo and Román Castellot will be in charge of the creative duties.





  • Samsung Electronics - Latin America

Samsung Electronics has announced that will sponsor the "Copa Bridgestone Libertadores 2013", 54th edition. The "Copa Bridgestone Libertadores 2013" is the most important soccer event in Latin America. The brand will be present in banners and tickets. Samsung also will be sponsoring the "Samsung Fair Play" trophy and has announced that will be present as well in the Olympic Games 2016 in Rio de Janeiro.




  • BBVA - Global

The Spanish bank BBVA is reviewing its global media agency requirements. The incumbents on the media business are MPG in Europe, and OMD in the Americas.

The bank is also reviewing its creative duties. BBVA is looking to appoint a single group to handle its business across all channels. The bank currently works with Havas Worldwide and some local agencies on its creative work across the world. The agency will work with BBVA in more than 11 markets across Europe (including Spain and Portugal), North America and Latin America (including Argentina, Chile and Mexico). BBVA's review began last year with five major networks and, following the first round of presentations, Interpublic’s McCann Worldgroup, Omnicom’s DDB, and WPP’s Grey and Wunderman have been shortlisted.


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Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


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