Breaking Ads Colombia (Premium): American Airlines, Sharpie and Postobon

Today we return to our section Breaking Ads 2013. Portada and Media Economics Group show the digital campaigns in latinamerican countries. These are the digital campaigns from Colombia, that appeared in digital media during January 2013.

American Airlines, Sharpie and Postobon campaigns

American Airlines

Advertiser: American Airlines

Campaign: "La Nueva Imagen de America" (AA.com/nuevoamerican)

Language: Spanish

Description: Rebranding campaign by American Airlines showing off new logo, aircraft livery design, and other brand components.

Site: ElTiempo.com (Colombia)

Server: ATDMT.com (Atlas DMS/Microsoft)

Sharpie

Advertiser: Sharpie

Campaign: "Dile Hola a Sharpie y Gana" (Saying "Hola" to Sharpie) Contest/Facebook.com

Language: Spanish

Description: Sharpie Colombia contest: submit your drawing (Saying "Hola" to Sharpie) to Sharpie Colombia's Facebook page for a chance to win one of 1,000 Sharpie product kits.

Web sites: Colombia.com, MSN Colombia, Terra.com.co.

Servers: GoogleSyndication.com; MSads.net

 

Postobon

Advertiser: Postobon

Campaign:  "La 10 Postobon"  Contest

Language: Spanish

DescriptionRegister codes under Postobon beverage bottlecaps on "La10DePostobon.com" for a chance to have Ivan Ramiro Cordoba (currently team manager for F.Z. Internazionale) as coach of your soccer team for 3 days.

Web sites: CanalRCN.com (Colombia), LaFM.com.co, LaMega.com.co, Starmedia Colombia.

Servers: E-Planning.net

 

Source: Media Economics Group, ColombiaWebMonitor™. More information: 1 (704) 841-2030.


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Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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