Breaking Ads Colombia (Premium): American Airlines, Sharpie and Postobon

Today we return to our section Breaking Ads 2013. Portada and Media Economics Group show the digital campaigns in latinamerican countries. These are the digital campaigns from Colombia, that appeared in digital media during January 2013.

American Airlines, Sharpie and Postobon campaigns

American Airlines

Advertiser: American Airlines

Campaign: "La Nueva Imagen de America" (AA.com/nuevoamerican)

Language: Spanish

Description: Rebranding campaign by American Airlines showing off new logo, aircraft livery design, and other brand components.

Site: ElTiempo.com (Colombia)

Server: ATDMT.com (Atlas DMS/Microsoft)

Sharpie

Advertiser: Sharpie

Campaign: "Dile Hola a Sharpie y Gana" (Saying "Hola" to Sharpie) Contest/Facebook.com

Language: Spanish

Description: Sharpie Colombia contest: submit your drawing (Saying "Hola" to Sharpie) to Sharpie Colombia's Facebook page for a chance to win one of 1,000 Sharpie product kits.

Web sites: Colombia.com, MSN Colombia, Terra.com.co.

Servers: GoogleSyndication.com; MSads.net

 

Postobon

Advertiser: Postobon

Campaign:  "La 10 Postobon"  Contest

Language: Spanish

DescriptionRegister codes under Postobon beverage bottlecaps on "La10DePostobon.com" for a chance to have Ivan Ramiro Cordoba (currently team manager for F.Z. Internazionale) as coach of your soccer team for 3 days.

Web sites: CanalRCN.com (Colombia), LaFM.com.co, LaMega.com.co, Starmedia Colombia.

Servers: E-Planning.net

 

Source: Media Economics Group, ColombiaWebMonitor™. More information: 1 (704) 841-2030.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Not only are Hispanic and ethnic supermarkets a growth sector, but multicultural consumers also substantially influencing grocery and cuisine trends of the overall U.S. population.


The 4 Keys of Marketing Alcoholic Beverages to Millennials

The 4 Keys of Marketing Alcoholic Beverages to Millennials

We talked to Manny Gonzalez, Senior Director, Multicultural, at Moet Hennessy US, about the challenges of marketing alcoholic beverages to Millennials in the US. 


Group M’s Mebrulin Francisco: “In 2018 Companies will Start Connecting Data Streams Through All Devices to Fuel AI”

Group M’s Mebrulin Francisco: “In 2018 Companies will Start Connecting Data Streams Through All Devices to Fuel AI”

We talked to Mebrulin Francisco, managing partner and expert in multicultural marketing analytics at Group M, and she shared some of the key insights to take into account when approaching data analytics.