Our view/Content: From King to Emperor
Recent changes in Google algorithms have paved the way for brand marketers and publishers to increase their search rankings and thus, their visibility, by investing in creating high quality, fresh content that people find valuable to consume and share. That is very good news for content consumers and producers (bloggers, traditional journalists, brand marketers etc..). Credible and compelling content is vital to the good functioning of any institution and our society at large. In the digital and social media age good content means compelling video, interactive, mobile, infographics and more…
Content Aggregators and content farms tremendously benefited from the emergence of search engines as gateways to content. Their approach relied too much on Search Engine Optimization (SEO) and not enough on the creation of good content. In other words, investment in quality content was put on the back burner. As Google’s spam chief Matt Cutts puts it, “all those people who have sort of been doing, for lack of a better word, ‘over optimization’ or ‘overly’ doing their SEO, compared to the people who are just making great content and trying to make a fantastic site, we want to sort of make that playing field a little bit more level.”
We at Portada bet on unique quality content since our launch in 2003. We have a content base of 10,000 unique articles and growing. Thanks to the support of our valued audience and sponsors, we just introduced completely revamped websites (see screenshot above) and increased the size and quality of our editorial team.
We are also incorporating the renewed interest in Content Marketing into our Editorial and Conference calendar. Portada is organizing the Latin Content Marketing Forum on June 4, 2013 in Miami in order explore the new Latin Content Ecosystem. The Google algorithm updates have given new impulse to the Content Marketing discipline. New companies are emerging to service content marketing needs of brand marketers, media companies and other organizations targeting the Hispanic and Latin American consumer. We need new leaders and content functions to support a range of marketing, media and community programs in the Latin world. Major Marketing and Media players from all over the U.S., Latin America and Spain will analyze the opportunities presented by a new fact: Content is no longer King, it now is the Emperor.