Research: Argentina: Non computer traffic Reached 2.1% in March

According to comScore, smartphones and tablets drive a growing share of internet content consumption in Argentina. The report about connected device usage in Argentina found that digital media consumption via connected devices (including mobile phones, tablets, etc.) accounted for 2.1 percent of all Internet page views in March 2012.

Of this non-computer traffic, mobile phones drove 70.4 percent of traffic, while tablets accounted for 25.2 percent. Other devices (which include iPods, e-readers, gaming consoles, etc.) accounted for 4.4 percent.

“Internet consumption in Argentina is beginning to change in a meaningful way as consumers embrace a growing number of devices to stay connected,” said Marcos Christensen, comScore country manager for Argentina. 

Google Android led as the top mobile platform, accounting for 56.3 percent of mobile phone page views, while Apple’s iPad led the tablet market driving 78.3 percent of tablet page views in March 2012 in Argentina.

iOS drove 10.7 percent of mobile traffic, while Symbian closely followed accounting for 10.6 percent of mobile page views. iPads dominated the tablet market, accounting for nearly 4 in every 5 page views occurring on tablet devices during the month, while Android tablets accounted for 19.5 percent of tablet traffic.

 


Trackback from your site.

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.


Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

California-based ad tech company The Trade Desk, Inc. has officially gone public on The Nasdaq Stock Market.The Trade Desk debuted on the Nasdaq at US$28.75 as opposed to the company’s US$16-to-US$18-per-share projection.


How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.