IPG Mediabrands has won the Malaysia Airlines account after a three way pitch.
The agency will be in charge of the global business of the airline, covering four continents in more than 22 countries around the world.
IPG Mediabrands has won the Malaysia Airlines account after a three way pitch.
The agency will be in charge of the global business of the airline, covering four continents in more than 22 countries around the world.
To be successful, programmatic advertising targeting multicultural audiences needs to be fine-tuned. Advice from Augusto Romano, CEO of Digo Hispanic Media, and Hernán Zungri, SVP Sales & Operations, Digo Hispanic Media.
The consumer goods giant increased its marketing spend around 14% year over year in the quarter ending March 31, 2024.
Lowe’s, Rockstar Energy Drink and other brands targeting the U.S. consumer right now.
Explore San Diego FC’s transformative initiatives and key appointments, and stay informed on other industry developments.