Digital Moves: Batanga Radio with new features, Mamiverse launches Book Resource


Radio listening is increasingly digital and mobile (as Pandora’s CRO John Trimble just said at our Sixth Annual Hispanic Advertising and Media Conference). Due to this trend, Batanga is announcing new features for its Batanga Radio. The comprehensive re-launch simultaneously includes the Batanga.com website and mobile applications available on iOS and Android platforms.  Upgrades feature a redesigned format and an enhanced digital radio player which will provide users with an overall superior radio listening experience. The redesigned Batanga Radio provides users with access to their music through multiple points of entry, be it web, mobile or tablet, across the globe. Today the majority of users access Batanga Radio through the mobile application, which currently ranks among the top 10 music apps in countries such as Mexico, Colombia and Chile. Batanga Radio is present in the U.S. Hispanic market, Latin America and Spain. Batanga Radio users can now build digital radio stations not only by adding the songs and artists they love, but for the first time ever users can exclude the music that they don't want to hear. Playlist technology has been enhanced to react to user interactions and even a user's geographic location.

According to The Media Audit, internet radio is most popular amongst Hispanics. Generally early-adopters of technology, twenty-five percent (25%) of Hispanics listened to web radio in the past 7 days compared to twenty percent (20%) of overall adults 18+. Additionally, Nielsen recently reported that Hispanics also outpace other ethnic groups in mobile downloads of music and are 25% more likely to consume mobile multimedia.

Mamiverse.com introduces Digital Book Resource for Latino Parents & Children

Mamiverse.com, a website for Latina moms and families, is launching a new book section, Mamiverse Books. The first non-trade oriented, yet comprehensive digital resource for Latino parents wanting to know more about books that accurately reflect the U.S. Latino experience, Mamiverse Books creates a tool for parents who want to foster the love of reading as a road to their children’s academic success. Comprised of book reviews written by industry experts and librarians nationwide, Mamiverse Books will offer author interviews, features and more. Children’s categories will include Picture Books, Middle Grade Books, Young Adult Books and Bilingual books.

In conjunction with the launch of Mamiverse Books, and tied to National Book Month,
Mamiverse.com also announces Mamiverse Reads, an online pledge drive for Latino families that commits them to making reading and books a life-long priority. Families that pledge will receive a formal document they can printout stating their new commitment, along with the latest book news and reviews. Spearheading Mamiverse Books is renowned Latino children’s book expert, Adriana Dominguez.


Trackback from your site.

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.