Sales Leads: Campbell’s Chunky Soup, HEB, Tecate’s Michelada / Amstel Wheat, United Airlines

A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

  • Tecate’s Michelada / Amstel Wheat
    Tecate, cerveza con carácter, is leveraging its authenticity and Mexican heritage to launch Tecate Michelada, a savory and refreshing ready-to-drink mix that follows the traditional michelada recipe. The product will be available at retail throughout the Western and Central regions of the U.S. (California, Texas, New Mexico, Arizona and Nevada), in 16 oz. single-serve cans for adults 21 and older beginning in September. The product will be available in. Tecate Michelada’s launch will be supported through out-of-home advertising, as well as in-store promotions including POS signage. Additionally, Tecate Michelada will host a series of consumer engagement events in key markets throughout September and October. Separately, Heineken is introducing Amstel Wheat the brand's first U.S. line extension in more than a decade. It will be available in bottles in the Northeast, Chicago and Minneapolis after a year-long test on draught, the news outlet reported.

  • AC&M Group and Sports Endeavors, Inc.
    AC&M Group and Sports Endeavors, Inc. (better known as SOCCER.COM/Eurosport) are continuing to develop their business relationships in order to engage with  the Hispanic community. Both SOCCER.COM/Eurosport and AC&M know how to relate with and identify the needs of the soccer-loving Hispanic community. These companies believe that connections are forged with relevant cultural links and quality products. A major cultural link is the Hispanic community's passion for soccer, including national teams, professional leagues and recreational play. "The competitive advantage of working with an agency like AC&M is that not only do they understand the Hispanic and general market well, their forte is helping companies invested in soccer to connect with soccer fans," Vicente Navarro, director of Hispanic marketing at Eurosport said.

  • Nescafe Clasico, Target, Honda, State Farm and Verizon – Univision
    Univision Communications Inc announced that Nescafe Clasico, Target, Honda, State Farm and Verizon brands and products will be integrated into “¡Mira Quién Baila! 3” (Look Who’s Dancing! 3). The third season of the hugely popular celebrity dance competition – the top rated U.S.-produced reality show in Hispanic television history – is set to premiere as part of the Univision Network’s 50th Anniversary fall season. Co-produced by Univision Studios and Endemol, “¡Mira Quién Baila!” was aired for the first time yesterday (September 9) and each Sunday night from now on. Nescafe Clasico is the official beverage sponsor of the show and will participate in an integration featuring “¡Mira Quién Baila!” choreographer Javier “Poty” Castillo. The brand is also sponsoring a weekly online video segment, “Momentos de Café con Poty,” on a dedicated hub where celebrity dancers have a cafecito and share behind-the-scenes insights into the competition. Target will again feature the “Centro de Belleza de Target” (Target Beauty Center)integration in the series. The Target Beauty Centeris the exclusive lounge where contestants are interviewed prior to each dance performance. The center will feature Target beauty products, including Sonia Kashuk, NP Set and Pixi, JK Jemma, Up&Up and Umberto, and also will provide viewers with backstage access to the dancers preparing for their performances. Honda is the exclusive automotive sponsor of the show utilizing the show to showcase the launch of the all-new, redesigned 2013 Accord. Custom integrated features in “¡Mira Quién Baila!” will highlight the technology and safety features of the new “made with you in mind” Accord. State Farm will recognize the contestant who has improved the most from week to week with the “Un Mejor Estado” award, incorporating the brand’s campaign “get to a better state.Verizon, the exclusive mobile sponsor of “¡Mira Quién Baila!” will provide an enhanced viewing experience to Verizon Wireless mobile subscribers through the company’s iconic telecommunication tools.
     
  • United Airlines
    United Airlines and the Adelante! U.S. Education Leadership Fund announced the 2012 video contest, “Destino: Latinoamérica” (“Destination: Latin America”), for Hispanic college students. Participants submit a video highlighting five reasons to visit one of the Latin American or Caribbean countries where United flies http://continental.innosked.com/ . The winning student will receive six tickets good for travel to a United destination in the continental U.S., Alaska, Canada, the Caribbean or Mexico.

  • Moet Chandon – Latina
    Moët & Chandon is proud to invite fans to enter into a sweepstakes for a chance to win an all-expense paid trip to Hollywood to attend Latina Magazine's "Latinos in Hollywood" party at the London Hotel.  For the first time, the world's most beloved champagne brand will partner with Latina Magazine to give a lucky winner and guest the Estrella de Moët experience, including roundtrip airfare for two, an overnight stay at luxury hotel The London West Hollywood, and VIP Estrella entrance into the highly-anticipated event to take place in West Hollywood on October 4, 2012.
  • Campbell’s Chunky Soup
     Campbell Soup, official NFL sponsor, announced the “Consentido de Mama” campaign for this NFL season. Campbell chose Victor Cruz, wide receiver of the New York Giants as the image for the campaign. Cruz will present TV spots and have exposure in print ads in sports and men’s magazines as well as in a social media campaign that started last week. The social media campaign will be done over the Twitter account @CampbellsChunky and the hashtag #ChunkyAudible so that users are able to present the food recipes. The social media campai


    Trackback from your site.

    Editorial Staff (@portada_online)

    Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
    El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.


Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

California-based ad tech company The Trade Desk, Inc. has officially gone public on The Nasdaq Stock Market.The Trade Desk debuted on the Nasdaq at US$28.75 as opposed to the company’s US$16-to-US$18-per-share projection.


How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.