Sales Leads: Punta del Cielo, Del Taco, DNC, Tile of Spain….

A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

  • Punta del Cielo
    Punta del Cielo, a Mexican coffee shop chain, is expanding into the U.S. It selected San Antonio for its first U.S. franchise, its U.S. headquarters and its jumping-off point for U.S. expansion. The store was opened in downtown San Antonio two weeks ago near the River Walk in a space formerly occupied by a Subway sandwich shop. Punta del Cielo operates 184 cafés in 27 Mexican cities, along with others in Madrid and Hong Kong. Pablo González Cid,  the chain's main owner (also known as the “Mexican Starbucks guy”, told that he hopes to start two to three more San Antonio cafés over the next year as he plots the chain's U.S. expansion. “We are looking at the whole country,” he said. As the chain expands in the United States, it could double or maybe reach 20, he added. Punta del Cielo follows in the trend of Mexican companies keen to target Mexican-American audiences in the U.S.
  • Del Taco
    Del Taco, an American fast food restaurant chain which specializes in American – style Mexican cuisine, announced that the company has completed a 20-unit development agreement with Larry Blumberg & Associates, a hospitality operator based in Dothan, AL, that will take the Del Taco brand to new markets in Alabama and Northern Florida. This new development agreement will bring Del Taco back to Alabama for the first time in over 20 years with the first location planned for Dothan in early 2013. On a crusade to offer bolder, fresher and better Mexican and American favorites, Del Taco began expanding into the Southeast three years ago with locations in Orlando. New locations in Rock Hill, South Carolina, Dallas, Atlanta and Houston have followed. In addition to the first location in Dothan, Larry Blumberg & Associates is planning at least a dozen locations in Alabama including Huntsville, Montgomery, and Birmingham/Tuscaloosa. In Florida, the company is planning locations in Tallahassee and Jacksonville. Del Taco has more than 545 restaurants in 17 states. In addition, Del Taco announced its selection of San Francisco-based agency Camp + King as its lead advertising agency of record. Camp + King was selected to lead all strategic branding and creative efforts with the goal of evolving and growing the iconic Mexican quick service restaurant brand. Palisades Media Group oversees Del Taco  media buying and planning for the majority of Del Taco's markets.
  • DNC
    The committee planning Tuesday's Democratic National Convention in Charlotte launched a brand new Spanish-language website in order to engage Hispanic  in the event. The website’s url is  www.demconvention/bienvenidos. The group says, "The Latino community is an important part of the vibrant and diverse cross-section of America that makes this country great, and this new page allows the Democratic National Convention Committee to continue engaging Latinos in the political process." The page includes interactive features, videos and an invitation.

  • Tile of Spain
    Tile of Spain, an international brand representing 200 ceramic tile manufacturers belonging to the Spanish Ceramic Tile Manufacturers' Association (ASCER), announced its  newly designed website featuring updated multimedia channel, weekly blogs, events, press releases, new search tool for locating a Tile of Spain manufacturer and inspiration gallery. The Tile of Spain U.S. website includes a comprehensive free CEU class and downloadable educational articles on ceramic tile. Short inspirational videos with the latest news and updates on the ceramic tile industry are also available.

    Pan-American Life Insurance Group’s
    (PALIG) recently took over MetLife assets in Central America and the Caribbean. The assets were acquired for US$675 million and will represent more than $170 million in revenues, according to 2010 estimates.  The completed acquisition will build on the group’s financial strength and expand the company‘s size and geographic reach in the Cayman Islands, Costa Rica, Panama, St Lucia and Trinidad and Tobago. Jose S. Suquet, Chairman of the Board, President and CEO of Pan-American Life Insurance Group (PALIG) told Voxxy that the purchase solidifies Pan-American Life Insurance Group’s strategy as one of the leading life and health insurance providers in the Americas. Suquet believes PALIG is also uniquely positioned to address the needs of the Hispanic market in the United States. More than half of its senior management team and over 70 percent of the company’s employees are Latinos. In 2011, 40 percent of new sales came from the Hispanic market in the United States.


For detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics of more than 3,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).

If you are a Subscriber to the Directory login and access the Directory.

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Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


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