Sales Leads : L’Oreal Paris, Pitbull, HEB, Vimeo

A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

  • L’Oreal Paris
    L'Oreal Paris announced a partnership with one of Mexico's most prominent media personalities, Martha Debayle, as the new face for Excellence Creme Pro-Keratine Hair Color.
  • Pitbull Latino hip-hop sensation Pitbull was named partner in a venture giving the Miami-based artist a significant stake in The New Miami Subs Grill restaurant chain.CEO Richard Chwatt said the company is excited to welcome Pitbull into its executive team and Board of Directors. Restaurant group executives, ultimately, believe that bringing in the 31-year-old Miami native into the mix will help boost the restaurant chain’s brand as they look to expand both here and abroad, as well.

  • H.E.B
    The  H.E. Butt Grocery Co. has partnered with 10 Texas bloggers for a recipe contest. The third annual Meal Maker Challenge, which launches this week, is a partnership between H-E-B and ConAgra Foods.

  • Vimeo
    Vimeo,  a U.S.-based video sharing website on which users can upload, share and view videos, is reachiing out to Hispanics by incorporating a Spanish translation of the company website.  Vimeo CEO Kerry Trainor said Spanish was a natural expansion for the company because the U.S. Hispanic population is booming. "Vimeo is a global community, so we wanted to start providing local language support," Trainor told "Specifically, we chose Spanish because it's the second most spoken language on Vimeo, making up approximately one-tenth of our users base." The Spanish-language users come primarily from countries such as the U.S., Spain, Mexico, Argentina, Chile and Colombia.

  • Analysis piece on Hispanic Media Buying Agencies
    Read our analysis on the Hispanic media buying landscape.Agencies and brands  mentioned include ZenithOptimedia, Verizon Wireless Global Hue Latino, General Mills,  Casanova Pendrill, Bromley, Media 8Denny’s, Pizza Hut, Sonic, Johnson & Johnson, Tru Media, Maseca, Digitas, Mars,  Snickers, M&M and Twix. (Read it in our Analysis on Hispanic media buying landscape.)


For detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics. of more than 3,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).
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Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.


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