Ogilvy (WPP) Acquires 70% stake in Brazilian Foster

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WPP announced that Ogilvy & Mather Brazil has acquired a 70% stake in Foster Informatica, a leading digital agency in Brazil ("Foster").

Founded in 1993, Foster is based in São Paulo and employs 50 people. Clients include Monsanto, Bayer, Metro, Danone and Goodyear. Foster's unaudited revenues for the year ended 31 December 2011 were R$5.0 million, with gross assets at the same date of R$4.1 million.

WPP said in a release that “this acquisition of a leading digital agency in the dynamic Brazilian market is central to WPP's overall strategy of expanding its capabilities in the digital, direct and interactive disciplines and strengthening its presence in faster growing markets”

WPP's digital revenues currently total around US$4.8 billion, representing over 30% of the Group's total revenue of US$16 billion. WPP has set a target of 35-40% of revenue derived from digital in the next five years. Collectively the Group employs over 5,000 people (including associates) in Brazil, WPP's eighth largest market, generating revenues of US$ 800 million.


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Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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