Burger King Launches Spiderman Marketing Campaign in Latin America

Burger King and Sony Entertainment have launched a new marketing campaign in Burger King´s Latin American Restaurant for the release of the movie “The Amazing Spiderman”.

The campaign includes promotions in the restaurants that will be available on the day that the movie is released in each country. Customers can pick up collectible items including cups, toys and themed desserts with their meals.

“We know our guests love movies and The Amazing Spiderman promises to be one of this summer’s biggest blockbusters”, said Jose R. Costa, vice president marketing for Latin America/Caribbean Region, Burger King Corp

Collectible cups will be available in both kid and adult sizes in Colombia, El Salvador, Ecuador and Brazil. Kids cups will also be available in Uruguay, Costa Rica, St Lucia, Curacao, Bahamas, Peru, Chile, Bolivia, Paraguay, Panama and Jamaica. Special Sundae will be available in the Dominican Republic, Trinidad, Suriname, Puerto Rico and Honduras. Mexico will be the only country in the region to feature special Spiderman toys for kids.


Trackback from your site.

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.