Google lanzó AdExchange en Latinoamérica

La semana pasada Google anunció el lanzamiento de su plataforma publicitaria digital AdExchange en Latinoamérica.

El programa lanzado por Google es una versión más completa del conocido AdSense y se estima desde la empresa que para el 2015 "la mitad de la publicidad digital será comprada a través de un programa", según afirma Alberto Menoni, Gerente de Soluciones para Editores ONline de América Latina.

Meloni también afirmó que "el porcentaje que pagarán los anunciantes en este sistema se divide entre aquél que ofrece el espacio para los avisos y Google".


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Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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