Google lanzó AdExchange en Latinoamérica

La semana pasada Google anunció el lanzamiento de su plataforma publicitaria digital AdExchange en Latinoamérica.

El programa lanzado por Google es una versión más completa del conocido AdSense y se estima desde la empresa que para el 2015 "la mitad de la publicidad digital será comprada a través de un programa", según afirma Alberto Menoni, Gerente de Soluciones para Editores ONline de América Latina.

Meloni también afirmó que "el porcentaje que pagarán los anunciantes en este sistema se divide entre aquél que ofrece el espacio para los avisos y Google".


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Portada Staff

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