Sales Leads: Olympusat, MilkPep, HEB, AHRQ-HHS, Kroger

A summary for Media Sales Executives, Advertising Agencies and Corporate Marketers to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

  • Olympusat – Cookie Jar
    Olympusat, Inc. announced that they have signed a partnership with Cookie Jar Entertainment for both expanded business in the US and in Latin America as well as to carry their Spanish-language content on ¡Sorpresa!, Olympusat's 24/7 Spanish-language children's network.
    MilkPep (Milk Processor Education Program) has hired MGSCOMM as its Hispanic Agency of Record. Until recently MilkPep was working with Siboney, which will close

  • HEB
    Select Houston-area H-E-B stores are introducing a new line of specialty foods and other items under the name "Primo Picks." Primo Picks products are exclusive to H-E-B, company spokeswoman Cyndy Garza Roberts said, and include a variety of barbecue sauces, cilantro chili lime chicken salad, a green sauce made with poblano and jalapeno peppers, chocolate truffles, limited-time-only ice creams and wines priced under $3. (Read our recent Texas Hispanic market profile).

    A new Spanish-language videonovela, Aprende a vivir (Learn to Live), features messages to help diabetes patients compare their treatment options to find a regimen that works best for them. The three-part videonovela series is being distributed via the Internet by the Department of Health and Human Services' (HHS) Agency for Healthcare Research and Quality (AHRQ) as part of a wide range of activities to celebrate National Minority Health Month.

  • Kroger
    Kroger, the nation's largest traditional grocery retailer, will support Fiesta Atlanta in 2012. The 6th annual Fiesta Atlanta will take place at Centennial Olympic Park on Sunday, May 6th, 2012. Kroger continues to promote and serve the growing Latino community while celebrating Cinco de Mayo with music, mariachis, international food, and lots of entertainment at Fiesta Atlanta 2012."We are really excited about returning to this terrific event that not only allows us to connect face to face with the Latino consumers in both English and Spanish language, but also helps us to understand their culture and specific needs," said Glynn Jenkins, Kroger Communications & PR Director.


For detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics. of more than 3,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).
If you are a Subscriber to the Directory login and access the Directory.

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Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.


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