Latam-Pay TV Forum: Visa, Omnicom Media Group and HBO confirm participation!

Exciting News about our upcoming “Latin American Pay-TV Forum presented by Business Bureau”  which will take place in Miami’s Perry South Beach Hotel during  the morning of June 6th 2012.

We just got confirmation that the following Speakers and panelists will participate at the Forum:

- Matias Berardi, Competitive Intelligence Manager, Pan-American Region, DirecTV Latin America
- Laura Berga, Director Strategy & Programming Analysis, HBO Latin America
- Karina Besprovan, Research & Consumer Behaviour Regional Director, Omnicom Media Group
- Horacio Gennari, President of Business Bureau
- Paula Guarin, Business Leader Strategic Planning, Visa
- Gonzalo Ramos Otero, Executive Director, Ceop Market Research
- Jimena Urquijo, VP Business Development, Kantar Media

More high ranking speakers and panelists will be announced soon.
The Latam Pay-TV Forum is a new initiative to bring Pay-TV researchers and stakeholders together in a transparent environment that fosters dialogue and cooperation to drive better and more consistent business decisions across all the region.

Key Topics we will explore:

- Why is the Latin American Pay TV Market one of the fastest growing markets in the world?

- 2012-2020: How big is the market now? How big will it get? New metrics and new challenges.

- Accounting for Piracy and Underreporting

- Methodology Challenges: Explanation and standardization of industry metrics

- Platforms: Pay TV; HD; 3DTV; Digital; TV Everywhere; Smart TV; TDT

- The advantages of direct data collection over secondary analyses

- How to create a transparent environment to foster dialogue among Latam Pay TV stakeholders

Portada’s Latam Pay-TV Forum presented by Business Bureau will take place in the morning of June 6th, 2012 at the Perry South Beach Hotel in Miami Beach. The event can be attended independently or in combination with Portada’s 2012 Latam Advertising and Media Summit which takes place at the same venue in the afternoon of June 6th and 7th.

Register to the Forum or get the Special Forum/Summit COMBO rate!


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.