Audio Direct Response: VoodooVox and Espacios Media team up
VoodooVox Inc has teamed up with Espacios Media LLC, a Miami-based media representation company to bring direct response marketers a cost efficient, quality lead generation platform that addresses the Hispanic marketplace. Espacios Media is headed by Joe Del Cueto who until recently led DMG Solutions, the former Hispanic agency of DirecTV. VoodooVox was acquired last year by Toronto based CallGenie.
Voodoovox's InCall Media platform allows advertisers to have campaigns similar to Internet ads, the main difference being audio vs. text. The technology allows audio ads to be heard by people using their mobile phones in the USA. Its main features include a large database of 250 million consumers, the ability to micro target demographics, and sophisticated campaign management tools.
The agreement between VoodooVox and Espacios Media has the objective of benefiting advertisers in the Hispanic direct response market. All campaigns are tailored, managed and optimized for clients at a pre-paid expense. Much like how many Internet sites use a CPC (cost per click) model, Espacios Media uses Cost per Call.
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