Changing places: Sandra Alfaro (Lopez Negrete), Rolando Nichols (KWHY), Douglas Darfield…
López Negrete Communications has tapped Sandra Alfaro as Managing Director, Brand Leadership.
Rolando Nichols has been named Vice President of Production and News of KWHY-22’s.
Douglas Darfield was named Executive Vice president of Research and Strategic Insights at Telemundo. He will lead Telemundo’s 15 persons research team. Darfield has been senior vice president of multicultural measurement within Nielsen since 2007 and before that he was SVP of Hispanic services.
Gabe Gutierrez was appointed network correspondent based in Atlanta for NBC News.
Univision has named Shirin Peykar as Vice President of Direct Response.
The Meruelo Group announced that Otto Padron will take the reins of KWHY-TV Channel 22 as President and COO of Meruelo Media Holdings Inc.
Alexi Lalas was named brand Ambassador for El Jimador.
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