Research: Hispanics are more likely to use video-sharing sites

Online video is mostly seen on online video sharing sites such as YouTube. A notable and persistent trend is that non-white adult internet users have higher rates of video-sharing sites, such as YouTube, Flickr and Vmeo, than their white counterparts, a consistent finding since 2006, according to a recent report by Pew Research Center's Internet & American Life Project.

Overall, 69% of white internet users said they had visited video-sharing sites, 13 points higher than in April 2009, and more than double the 31% reported when the question was first asked in December 2006.2 At the same time, 79% of online non-whites -- African-Americans, Hispanics and others – reported using video-sharing sites. That figure is 12 points higher than April 2009, and 41 points higher than in 2006.

Overall, more online Americans are using video-sharing sites–and they are doing so more frequently.  As of May 2011, 71% of online adults reported watching videos on a video-sharing site such as YouTube or Vimeo. A demographic portrait of these site users is in the table below.


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Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.