Research: Hispanics are more likely to use video-sharing sites

Online video is mostly seen on online video sharing sites such as YouTube. A notable and persistent trend is that non-white adult internet users have higher rates of video-sharing sites, such as YouTube, Flickr and Vmeo, than their white counterparts, a consistent finding since 2006, according to a recent report by Pew Research Center's Internet & American Life Project.

Overall, 69% of white internet users said they had visited video-sharing sites, 13 points higher than in April 2009, and more than double the 31% reported when the question was first asked in December 2006.2 At the same time, 79% of online non-whites -- African-Americans, Hispanics and others – reported using video-sharing sites. That figure is 12 points higher than April 2009, and 41 points higher than in 2006.

Overall, more online Americans are using video-sharing sites–and they are doing so more frequently.  As of May 2011, 71% of online adults reported watching videos on a video-sharing site such as YouTube or Vimeo. A demographic portrait of these site users is in the table below.


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#PortadaNY:  Brands Need to be Safe, but also Pick Between Attention and Engagement

#PortadaNY: Brands Need to be Safe, but also Pick Between Attention and Engagement

#PortadaNY was a great opportunity for attendees to discuss passion-point marketing's most imminent issues. Karina Masolova, Contributor at Large for Portada, has put together the following recap of essential takeaways from yesterday's panels.