Sales Leads LatAm: Pilser Urquell, Bacardi, Renault…
- Pilsner Urquell / Global
SABMiller is launching a global online animated ad for its Pilsner Urquell brand, based on a storybook-format and with a heavy social media element. The ad campaign, 'The Legends of Pilsner Urquell,' created by The Bank, tells the story of the Pilsner brand in a storybook-style. The creative director behind the ad was Ryan Shaw, and the copywriter was Sean McCullough. The animators were Second Home Studios, while the ad was directed by Chris Randall.
- Bacardi / Global
Bacardi is to review its global marketing strategy after the recent roll-out of its latest campaign 'Bacardi together'. The company has moved its ad account from WPP network Y&R to New York agency Johannes Leonardo. The latter will now develop fresh ad campaigns for the rum brand.
- Saab / Global
Saab, the Swedish car marque, is looking for a lead agency to handle its estimated 114 million dollars global advertising account. The car brand has issued an RFI to agencies with a view to appointing an agency to create global ads that can be adapted to local markets. Currently the global advertising is handled by Lowe Brindfors, Lowe’s Swedish office, with US advertising held by McCann Erickson. Lowe Brindfors cancelled all of its ongoing work for Saab in March because of unpaid bills, according to reports in the Swedish press.
- Johnson & Johnson / Global
Johnson & Johnson (J&J), the global healthcare manufacturer, is overhauling the structure of its consumer business to streamline the division and give more authority to regional market heads. The restructure, led by Jesse Wu, worldwide chairman of J&J's consumer healthcare division, abolishes the existing global reporting structure to create four geographical units: EMEA; North America; Asia Pacific; and Latin America. Also a new unit, Emerging Markets, will be headed by Juan Jose Gonzalez. Each regional head reports to Wu, along with the head of global franchise organisations, Pericles Stamatiades. Marketing teams are being shaped to match the structure.
Reporting into Stamatiades are the four franchise leads within the consumer category. Stamatiades will oversee Bill Murphy, president of Over-The-Counter; Rick Rizzo, president of Oral Healthcare; Walter Grundy, president of Women’s Healthcare; and Stefano Curti, president of Skin Care.
- Renault/ Global
Renault is launching a global advertising campaign to promote its commitment to making electric cars. The 60-second spot, 'Renault ZE', has been created by Paris-based advertising agency Publicis Conseil and directed by Dougal Wilson. The ad features people using electricity and energy in their every day lives to power a hairdryer, a computer and a TV. The ad then questions why electricity shouldn’t also be used for travelling, as the camera pans to a woman charging up her Renault ZE. The spot forms part of Renault's 'Drive the Change' proposition and aims to reassure people who are cautious about new technology.
- Unicef / Global
Unicef International, the charity that campaigns for the rights of children, is seeking a global agency to handle a campaign in the run up to Christmas. The charity has begun the process of approaching agencies with a request for proposal. Proposals need to be submitted by 15 June as Unicef gears up for the festive fundraising activity.
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