Lotus Entravision Introduces LER Network [2-A]
LER, a wholly-owned subsidiary of Entravision Communications Corporation (NYSE: EVC) and radio sales rep firm representing more than 156 Spanish-language radio stations, 75 websites and multiple mobile platforms, today announced a new Spanish-language radio advertising unwired network called LER Network, which creates national marketing opportunities reaching 70 percent of all U.S. Hispanic radio listeners.
“Before today, Entravision owned and operated stations were part of Citadel's line-up. Now, as of 5/9 Entravision stations are solely available through the LER Network, the contract with Citadel expired 5/8/11.”, Monica Messina, VP Northeast Regional of Lotus Entravision Reps tells Portada.
The launch of LER Network makes LER a one-stop shop for advertisers by offering national spot, unwired network, event marketing and online and digital client advertising solutions through a single 360 platform. This initiative has already attracted blue chip brands such as Wrigley/M&M Mars and many others.
"The timing for this new unwired network is ideal, given the burgeoning growth of the Hispanic marketplace across the U.S., the integral role of radio in Hispanics' day-to-day lives, and the need of advertisers to more effectively reach Hispanic consumers," said Phillip Woodie, President of LER. "The response to LER Network has already been overwhelming, with advertisers and agencies applauding the unwired network's ability and expertise to deliver national coverage which is further enhanced by our local market promotions, activation and execution."
"With the advent of this unwired network, advertisers now have a premier platform, with a national footprint, for their promotional programs," said Jeffery Liberman, President of Entravision's radio division. "LER is our national sales representative that provides exclusive access to all of Entravision's radio stations, which are located in many of the fastest-growing and highest-density Spanish-language markets in the U.S."
"National Hispanic radio opportunities are growing and the Hispanic marketplace is expanding. We welcome LER's network in providing additional coverage of this important demographic," said Natalie Swed Stone, US Director – National Radio Investment, OMD.
"Radio has proven to be a highly effective medium for reaching the fast growing U.S. Hispanic population and now with the LER Network, we're able to create unique marketing opportunities for our clients to target this important demographic on a national scale," said R
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