Changing Places: Andy Checo, Trish Bruno, Elizabeth Perez
Andy Checo has joined the RLPR New York team as Account Supervisor working on key agency accounts, as well as spearheading social media efforts for RLPR. The move comes after a brief stint at Edelman where he worked on the agency’s Time Warner Cable account. Previous to Edelman Checo worked at The Vidal Partnership where he managed PR outreach for key accounts including, The Home Depot, Sprint Nextel and Diageo.
FiRe Advertainment, has added executive Trish Bruno to lead its North American New Business team while expanding on its signature branded content multi-platform media mix, effective immediately.
Ms. Bruno - recently global Executive Recruiter and Managing Partner of The Matrix B Group consultancy - will leverage an additional 20 years of cross-platform creative production and sales experience in developing FiRe's North American presence, with a strong emphasis on digital media communities for original branded content.
CNN en Español announced the hiring of Elizabeth Pérez as part of the network’s Sports team. Perez will be covering the latest and most relevant news in the world of sports throughout the daytime programming. This, in addition to the daily sports appointment Deportes CNN, hosted by Diego Bustos, airing Monday to Friday at 10:00 pm and 12:00 am (ET) and Saturdays and Sundays at 11:00 pm (ET).
Discovery Networks Latin America/US Hispanic, Discovery Communications Division, has announced Lucilla Picco as its new Marketing Director for South America. This includes operations in Argentina, Chile, Paraguay, Uruguay and Bolivia. She will be in charge of the marketing of the 11 channels in the region.
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