Portada interviewed Ileana Cruz, Pan Regional Sales Manager at Prisa Radio about its Panregional strategy. Ileana Cruz talked about the challenges in the panregional world, their major clients and the future of PRISA Radio.
Portada interviewed Ileana Cruz, Pan Regional Sales Manager at Prisa Radio about its Panregional strategy. Ileana Cruz talked about the challenges in the panregional world, their major clients and the future of PRISA Radio.
Portada interviewed Ileana Cruz, Pan Regional Sales Manager at Prisa Radio about its Panregional strategy. Ileana Cruz talked about the challenges in the panregional world, their major clients and the future of PRISA Radio.
The 2010 Census results will be completely digested by Portada's editorial team by September 2011. An important part of Portada's Flagship Hispanic Conference (Marketing to Hispanics:Taking the CMO's Driver's Seat) will be devoted to analyze the implications of the census results. We expect the results to make the case for marketing to Hispanics even stronger…
Since the launch of Portada in 2003, we have made it a priority to focus our efforts on providing quality content to help professionals in Business and Media understand and reach the Latin consumer. Quality content, not just any content, is king.
The 2010 Census results will be completely digested by Portada's editorial team by September 2011. An important part of Portada's Flagship Hispanic Conference (Marketing to Hispanics:Taking the CMO's Driver's Seat) will be devoted to analyze the implications of the census results. We expect the results to make the case for marketing to Hispanics even stronger…
Macy's Hispanic customer base continues to grow and currently amounts to 17% of the retailers customer base. Its share has increased by 1.1% from 2005 and represents $ 1.9 billion in apparel sales.
According to the study, 30% of Hispanic Households shopped Walmart for audio-video items during the past year. 27% shopped at Best Buy
“Sharp Hispanic publishers must learn to better leverage and sell their “total audience” reach to local and national advertisers. In order to accomplish this, Hispanic publications must position themselves as “media companies” that include multiplatform solutions for advertisers.”
The 2010 U.S. Census results are expected to validate Hispanic marketing and reflect a Hispanic population of more than 50 million. Major corporations are expected to increase the demand of research services to understand the Hispanic consumer. Or will that not be the case? There is no clear consensus among the experts serving this market.
One of the main data points to look at once the 2010 census results are out is the new distribution of Spanishonly, Bilingual and English only speakers in the Hispanic population.
As technology is making advertising ever more measurable and companies increasingly demand quantifiable results, direct response advertising is growing in leaps and bounds. Definitely in the Hispanic market. The number of Hispanic direct response agencies has been increasing over the last few years, with new players entering the field including specialized units of general market agencies like Mercury Media en español.
As technology is making advertising ever more measurable and companies increasingly demand quantifiable results, direct response advertising is growing in leaps and bounds. Definitely in the Hispanic market. The number of Hispanic direct response agencies has been increasing over the last few years, with new players entering the field including specialized units of general market agencies like Mercury Media en español.
As technology is making advertising ever more measurable and companies increasingly demand quantifiable results, direct response advertising is growing in leaps and bounds. Definitely in the Hispanic market. The number of Hispanic direct response agencies has been increasing over the last few years, with new players entering the field including specialized units of general market agencies like Mercury Media en español.
Portada interviewed Ileana Cruz, Pan Regional Sales Manager at Prisa Radio about its Panregional strategy. Ileana Cruz talked about the challenges in the panregional world, their major clients and the future of PRISA Radio.
ID Media, the direct response and digital media agency, today announced that it has hired Diana Bald as its new Senior Vice President, Director of Marketing, charged with building out the company's first marketing department.
On our Linkedin Forum (Portada – Hispanic Advertising and Media Discussion Group). Comments made by Forum’s Members about our Analysis article: Analysis: Translations: Is this the Spanish U.S. Hispanics Deserve?
The number of Hispanics counted in the 2010 Census was nearly 1 million more than expected, based on the most recent Census Bureau population estimates, according to an analysis by the Pew Hispanic Center.