ID Media, the direct response and digital media agency, today announced that it has hired Diana Bald as its new Senior Vice President, Director of Marketing, charged with building out the company's first marketing department.

Bald, who was most recently vice president, business development at Univision, will be the driving force behind ID Media's growth strategy. Based in New York, she will work with ID Media's teams nationwide to boost the company's market-leading edge through new account wins, synergies with clients, media partners and sister agencies, and the development of new, highly accountable media technologies.

Diana brings a holistic, integrated understanding of media to the table. A 10-year veteran of Univision, she was handpicked to be in the network's prestigious Executive Development Program from the start. This competitive careers track greatly prepared her for a variety of roles within the organization, from station manager to general manager to her most recent post. Along the way, Bald gained a solid knowledge of multiple media platforms, including digital, broadcast and radio, while honing her P&L, strategic planning and sales and marketing skills. Prior to joining Univision, Diana held information technology project management roles at the law firms Munger, Tolles & Olson and Rutan & Tucker.  Diana, who earned her MBA from the University of Southern California's Marshall School of Business, is also a magna cum laude graduate of the University of Redlands in Redlands, Calif., where she majored in computer information sciences.

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