Sales Leads Panregional: FedEx, Esteve, Costa Imc, Reckitt Benckiser…

  • Costa Imc

Costa Imc announced the acquisition of CAM Advertising & Media. CAM was founded by Carlos Morales and has been operating in Central America and the Andean region for the past 10 years. Among the agency's current clients are leading brands such as Anheuser-Busch InBevDel Monte, Sabic, Saudi Aramco and Discovery Networks.

  • FedEx

FedEx is breaking a global campaign via BBDO under its "FedEx delivers to a changing world" platform that centers on a digital-content platform that serves up global business trends and insights via The Economist Intelligence Unit to people who visit www.Experience.FedEx.com.

The campaign is being executed in eight languages across 14 markets, including Brazil, Mexico, China, Japan, South Korea, Germany, India and the United Kingdom. The campaign will include print and online advertising.

  • Esteve

Bassat Ogilvy Group has been selected by Esteve to develop communication efforts for two of its brands. This is the first time the company hires a global communication service for its brands.

The agency will be in charge of strategic repositioning and the creation of a new communication strategy for the brands.

  • Amnesty…

Amnesty, Save the Children, Oxfam and ActionAid are among the charities to have teamed up to launch a campaign to mark the centenary of International Women's Day (IWD) on 8 March 2011.

Marketing activity is expected to kick off early in the New Year. Singer Annie Lennox is one of several celebrities backing the campaign, which will run throughout 2011. The drive will focus on the UK, but have a global reach through member organisations such as Oxfam. The ads will target 16- to 30-year-old women.

  • Reckitt Benckiser

Ricardo Monteiro, Regional Media and PR Director, Reckitt Benckiser Latin America tells Portada that his company is considering print for its panregional media mix in 2011. Read the interview here.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

Search fields include:
Name
Company
Job -Title
Address
City 
E-mail
Accounts under management
Phone 
Other Comments

Methodology:
Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc...
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

Price: 
Annual Subscription: $499 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.

Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41).


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.