Sales Leads Panregional: FedEx, Esteve, Costa Imc, Reckitt Benckiser…
- Costa Imc
Costa Imc announced the acquisition of CAM Advertising & Media. CAM was founded by Carlos Morales and has been operating in Central America and the Andean region for the past 10 years. Among the agency's current clients are leading brands such as Anheuser-Busch InBev, Del Monte, Sabic, Saudi Aramco and Discovery Networks.
FedEx is breaking a global campaign via BBDO under its "FedEx delivers to a changing world" platform that centers on a digital-content platform that serves up global business trends and insights via The Economist Intelligence Unit to people who visit www.Experience.FedEx.com.
The campaign is being executed in eight languages across 14 markets, including Brazil, Mexico, China, Japan, South Korea, Germany, India and the United Kingdom. The campaign will include print and online advertising.
Bassat Ogilvy Group has been selected by Esteve to develop communication efforts for two of its brands. This is the first time the company hires a global communication service for its brands.
The agency will be in charge of strategic repositioning and the creation of a new communication strategy for the brands.
Amnesty, Save the Children, Oxfam and ActionAid are among the charities to have teamed up to launch a campaign to mark the centenary of International Women's Day (IWD) on 8 March 2011.
Marketing activity is expected to kick off early in the New Year. Singer Annie Lennox is one of several celebrities backing the campaign, which will run throughout 2011. The drive will focus on the UK, but have a global reach through member organisations such as Oxfam. The ads will target 16- to 30-year-old women.
- Reckitt Benckiser
Ricardo Monteiro, Regional Media and PR Director, Reckitt Benckiser Latin America tells Portada that his company is considering print for its panregional media mix in 2011. Read the interview here.
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