Sales Leads Panregional: Levi Strauss, Havas, G2 Argentina, 451…
Havas SA, owner of the Euro RSCG Worldwide advertising agency, is seeking Asia-Pacific takeovers and expects revenue from the region to more than triple to as much as 20 percent of the total in five years. The company is also looking for an expansion in Latin America.
- Levi Strauss
Levi Strauss & Co is launching a review of the global media account for its Levi's brand. A spokeswoman for the marketer told Ad Age: "I can confirm that there is an RFP out for media buying. We're working to create a consistent brand platform and leverage our global footprint to create efficiencies around the world." Read the full article here.
- G2 Argentina and 451
G2, a global marketing services agency announced a strategic partnership between G2 Argentina and 451, an interactive agency in Latin America. The partnership entails the merger of digital capabilities. Combining the expertise and brand equity of both agencies, the joint venture offers clients in the Latin American region a solution for interactive and new media strategies.
Effective immediately, both companies will relocate into shared office space in Buenos Aires. The combined offices will serve as the “digital hub” for servicing existing clients and for targeting new client businesses in Latin America.
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