Brightstar Appoints Former Motorola Executive Oscar Rojas as President of Latin America Region

Brightstar Corp., a global company in services and solutions for the wireless industry based in Miami, announced today the appointment of former Motorola executive Oscar Rojas as president of the company's Latin America region.

Rojas will be responsible for the strategic direction and day-to-day operations for Brightstar's 20 countries in Latin America plus the Caribbean, as well as fifteen facilities throughout the region. Latin America is one of four go-to-market regions for Brightstar, which also has operations in Europe, Asia Pacific, and the United States and Canada.

Prior to joining Brightstar, Rojas had been with Motorola for more than 17 years. Most recently, he was the Corporate Vice President of Motorola's Enterprise Mobility Solutions for the Latin American region including Central America, the Caribbean and the Andean countries. In this role, he had general management responsibility for all of Motorola's radio communications, wireless networking solutions, mobile computing, RFID and services solutions for the region. Prior to this, he held various roles at Motorola including Vice President and GM of their Government & Commercial Markets Division for the Latin America and Caribbean region; Director & General Manager of their Mobile Devices business; and Business Director for Motorola's Personal Communications Sector for the Andean, Caribbean and Paraguay/Uruguay regions. Rojas has a bachelor's degree in computer science from Universidad Simon Bolivar in Caracas, Venezuela, and an MBA from Carnegie Mellon University.

Marcelo Claure, chairman, president & CEO of Brightstar said, "Oscar brings to us his extensive knowledge and strong relationships in the Latin America and the Caribbean region due to his tenure with Motorola. I have personally worked with him for a number of years, and am very excited that he will bring his business expertise to our operations throughout the Latin America region."


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.