Sales Leads Panregional: Diageo, Lufthansa, Rimmel, Gas Natural Fenosa, SMD Digital…

  • SMD Digital

SMD Digital a Colombian digital agency based in Medellin is looking to internationalize some of the brands it buys media for, this is particularly the case of the “Chocolito” brand of Colombian chocolate producer “Nacional de Chocolates”. SMD Digital is helping to expand the Chocolito brand in the U.S. Hispanic market, Ecuador, Colombia, Puerto Rico and the Dominican Republic. 

Brands: Nacional de Chocolates (brand Chocolitos), looking to internationalize the brand in Ecuador, Colombia, Puerto Rico, Dominican Republic, Haiti and the US Hispanic Market, Panama. Yoyo, Promotora de Proyectos, Pinturas Novaflex, Chevignon.

  • Lufthansa

Lufthansa placed its global media account, estimated at $100 million, in review. Mindshare currently handles the work.

  • Diageo

Raquel Solorzano has joined Diageo as the new Regional Media Manager. At Diageo she will be responsable for all Latin American Markets (from México and the Caribean Markets to Brazil). Duties include analog and digital media along all markets. Until recently Solorzano worked as  Corporate Media Manager at Samsung Latin America.

  • The Mobile Marketing Association

The Mobile Marketing Association (MMA) announced the appointment of Marco Lopes as managing director of the MMA's Latin America (LATAM) branch. In his new role, Lopes is responsible for driving the association's charter to build a sustainable ecosystem for the mobile marketing industry in the region, and positioning the MMA as the region's leading association. Read the full article here.

  • Gas Natural Fenosa

Gas Natural Fenosa has chosen SCPF, a creative advertising agency, to carry out all its commercial advertising efforts in Brasil, Mexico, Colombia and Argentina. SCPF and Gas Natural Fenosa will work together to create a variety of cohesive and consistent commercial campaigns for the multinational energy organization in its Latin American countries with the most presence. Read the full article here.

  • Rimmel

Coty has appointed JWT UK to handle the global digital advertising for Rimmel London, following a three-way pitch. The agency, which already works on the ad account for Rimmel, will now handle the brand's global digital strategy and online requirements, including a revamp of its website later this year.

Previously, Coty worked with agencies on a market-by-market basis, but the company decided to align its global digital activity into one agency.

 

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

Search fields include:
Name
Company
Job -Title
Address
City 
E-mail
Accounts under management
Phone 
Other Comments

Methodology:
Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc...
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

Price
Annual Subscription: $499 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.

Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41).


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.