Sales Leads Panregional: Adidas, Visa, Iberia…
Launched last week, the campaign was created by Adidas and its global communications partner, 180 Amsterdam and RIOT.
The 90-second ad features Messi and Villa, plus ex-France and Real Madrid star Zinedine Zidane driving a car ‘at speed’. The ad launches online first to reach Adidas’s target audience, as well as promote the brand ahead of the 2010 FIFA World Cup in South Africa. The campaign will then run on television globally.
It is backed by Adidas’s 50 Days of Fast campaign on www.facebook.com/adidasfootball, which features the likes of Kaka, De Rossi and Michael Ballack. Adidas is the official sponsor, supplier and licensee of the FIFA World Cup 2010 in South Africa and the 2014 event in Brazil.
Iberia Chairman Antonio Vázquez and Spain's Secretary of State for Tourism signed a cooperation agreement to carry out joint advertising and marketing actions in order to promote tourism and increase air passenger traffic to Spain.
The agreement calls for a joint advertising campaign and other marketing actions to be carried out by Turespaña, Spain's official tourism promotion agency. The campaign will last for one year and will target Italy, France, Russia, the United States, Argentina, Mexico, and Brazil.
Iberia will provide travel to foreign journalists, tour operators and travel agents to Spain as part of the promotion efforts. Iberia may participate alongside Turespaña in 16 holiday travel trade fairs to be held in several countries in the course of this year.
Visa Inc. (V 77.96, +0.70, +0.91%), a FIFA partner and the exclusive card of the 2010 FIFA World Cup(TM), announced the launch of the Visa Match Planner, a social media application that allows users to create customizable, dynamic FIFA World Cup(TM) viewing schedules to share with friends via social networking channels such as Facebook (US - www.visagofans.com). The Visa Match Planner is the latest extension of Visa's first-ever global FIFA-themed marketing campaign, Go Fans, which also includes print, television and out-of-home advertising, host market merchant activation programs and usage promotions.
The Visa Match Planner will be available in English, Japanese, Spanish and Portuguese, and will be customized for each of the 32 qualified countries. In addition to building a customized FIFA World Cup(TM) match viewing schedule, the application also lets users organize match viewing parties, chat with friends, track scores and standings, and obtain exclusive offers from merchants such as the "FIFA Official Store" on FIFA.com.
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