Orange Advertising Network launches in the US and Latin America
With more than 20 top Hispanic premium publishers, a US/Latam audience of 21 million unique monthly users and a global reach of 343 million unique monthly users, the Orange Advertising Network offers advertisers in the Americas the ability to target audiences through a wide variety of tools such as site specific placements, run of network, category affinities, customized branded entertainment, direct response, and international solutions.
In addition to offering widespread reach, the Orange Advertising Network operates a transparent network to ensure advertisers have control over the sites where their brand is present. Partnerships with premium pubishers ensure well targeted and carefully segmented placement and Orange’s experience in portals, content creation and social media brings a creative approach.
“We are very excited to extend the Orange Advertising Network to the Americas” said Luc Tran Thang, VP Advertising, Orange. “Both the US Hispanic and Latin American markets represent tremendous potential in terms of online advertising growth. We believe the distinct elements of our offering will make us a preferred communications partner of most for the majority of online advertisers in the region.”
The heavily trafficked starMedia portal will be also part of the Orange Advertising Network offering. Among its exclusive premium publishers, Orange Advertising Network will integrate leading properties such as Spil Games, the global leader in online gaming.
El Mundo online, one of the biggest newspapers in Spain, will be another exclusive partner of the Orange Advertising Network. With an audience of more than 4.5 million users in Latin America and its newly launched Americas version, El Mundo has already became one of the leading news sites in the region.
All other websites of Unidad Editorial, the Publisher of El Mundo, including sports website Marca.com, women oriented website Telva.com and financial website Expansion.com, have an exclusive sales representation agreement for the Americas with Orange. In addition, America’s audiences of 20minutos.es, a Spanish-website published by Scandinavian publisher Schibsted will be also exclusively represented by Orange.
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