Sales Leads: Rodan + Fields, IEHP, Fundación Azteca, Florida CFO…

  • Rodan + Fields

Rodan + Fields Dermatologists, the clinical skincare brand developed by Stanford University-trained dermatologists Katie Rodan, M.D. and Kathy Fields, M.D., announce the brand’s official entrance into the Hispanic market through a variety of Spanish language initiatives.

To launch this outreach, Rodan + Fields has signed on as spokesperson and ambassador for the U.S. Hispanic market, Aliza Lifshitz, M.D., better known to the Latino community as la Doctora Aliza.Through this partnership, the brand will extend its mission of empowering people by bringing not only dermatologic skincare, but a business opportunity to everyone.

Earlier this year Dr. Rodan and Dr. Fields teamed up with Dra. Aliza to provide the skincare and beauty content for her new Spanish-language health and wellness website, VidaySalud.com.

As part of its Hispanic outreach campaign, Rodan + Fields has assembled a business team comprised of several senior executives with extensive experience and expertise in the international and domestic Hispanic Market, along with the internal infrastructure to fully support its Spanish language initiatives. This includes a full Spanish language version of its website at www.rodanandfields.com.

 

  • IEHP (CA)

Super Nutricia is the new comic book superhero created by Island Empire Health Plan (IEHP), CA, to promote healthy eating behavior among kids.

Super Nutricia is scheduled to launch her first mission at the annual Route 66 Rendezvous event on September 19 in downtown San Bernardino, complete with a live showdown including an array of villains like Munchie Maven, Sugar Loafer and Soda Jerk.

Super Nutricia will lead a year-round educational campaign to promote the danger of childhood obesity and unhealthy eating. The campaign features appearances by Super Nutricia at numerous IEHP supported community events, where children and families can meet her in person and receive free comic books, posters, brochures and other nutrition education materials. In addition, the IEHP Health Education team will also be on site at the events to talk to parents and children on the importance of healthy eating and wise food choices.

 

  • Florida CFO

Florida CFO Alex Sink launched a Spanish language version of her ‘Florida Housing Help’ web site, which offers extensive resources for Florida homeowners, including help to prevent foreclosure and mortgage fraud and details about Housing Help workshops across Florida.  The Spanish version of the site can be found here.

“Our state has been especially affected by the housing crisis, which is why I continue to work hard to find avenues to provide real, tangible help to all Floridians facing the threat of foreclosure,” said CFO Sink.

 

  • Fundación Azteca

Fundacion Azteca America Launches Multimedia Education Campaign 'Educacion: Es Tu Futuro!' (Education: It's Your Future!).

The effort is part of a series of initiatives spearheaded by Grupo Salinas Founder and Chairman Ricardo B. Salinas to support education throughout the Americas.

The campaign includes public service announcements featuring top Azteca entertainment personalities broadcast on Azteca America Network. It also includes a web-based campaign that can be accessed at www.fundacionaztecaamerica.org, and print material that will be distributed through the network of over 60 local stations of Azteca America through the country and participating partners.

 

Click here, for detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies. In addition to information on more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.