Changing Places: Jon Andrade, Liliana Gil, Manuel García-Durán, Edward Romero…

Manuel García-Durán has stepped down as chairman & CEO of Mio.TV, the New York-based Hispanic-targeted, bilingual online TV network he launched in late 2007. García-Durán, a former Telefónica executive, is no longer running the day-to-day operations of the Latino-targeted portal, though he "is still a major shareholder, and working on acquiring strategic deals for [the] company," says Mio.TV's co-founder and executive VP Moses Frenck. The company has not yet named a new CEO, according to Multichannel News.


Jon Andrade
is the new VP, Account Director Northeast Region at Hispanic Media Representatives. Andrade until recently worked as publisher of Siempre Mujer at Meredith (2005 to 2008). Before that Andrade worked as Ad Director at Ser Padres between (2001-2004), Account Manager at People en Español (1998-2000) and Marketing Manager at People Weekly (1996 to 1998). “I am very pleased and grateful that Jon has decided to lead our team in the Northeast”, Will Vasquez, president of Goleta, CA based Hispanic Media Representatives (HMR) tells Portada. “We have tried over the years to work together and our paths have never aligned until this crazy economy turned the tables on everyone. The silver lining to all this is that we now are combining our respective knowledge, assets, and network of professional contacts, for the publishers we now represent, and for our own endeavor to work independently and offer our US Hispanic media community the highest standards in print and digital media products for their clients.”. Publications and websites represented by HMR include Kraft’s Comida y Familia (exclusively), Disney en Familia (shared with Televisa and IPR), Latino Future (exclusively) and the new Hispanic custom publication Cocina al Maximo.

Liliana Gil is the new VP of Marketing Strategy and Managing Partner of Acento Group. She previously worked as the Director of Worldwide Marketing Services at Johnson & Johnson. As a managing partner of Acento Group, Liliana has recently taken a senior management role to lead the creation of a conglomerate known as the XL Alliance. This entity aggregates senior experts providing mastery-services in shopper marketing, healthcare and digital/ new media targeting the Multicultural Consumer. In addition, the Latin GRAMMYs Recording Academy announced the outsourced appointment of Liliana Gil – VP of Marketing Strategy and Managing Partner of Acento Group, as Executive Marketing Strategist and Advisor to the Latin Recording Academy and the Latin Grammy Awards. As the official Marketing Strategy and Brand Partnerships agency, Liliana and her team will focus on facilitating the development of integrated marketing programs, new business development and digital strategy in support of the 10th Annual Latin GRAMMYs and its ancillary events in the U.S and Latin-America.

Edward Romero has been appointed general manager of KVDA Telemundo San Antonio, a station operated by ZGS Communications. The appointment follows the strengthening of a strategic alliance between Telemundo Network and ZGS to operate several Spanish-language TV stations in Boston, El Paso, Fresno, Ft. Myers-Naples, Hartford, Orlando, Philadelphia, Providence, San Antonio, Springfield, MA, Tampa, and Washington, DC.

Luis Cabrera, is the new country manager Mexico for digital advertising agency Latin3.

Listen Up Español (LUE), the U.S. Hispanic call center specializing in Direct Response Television (DRTV) campaigns, announced that Randall Anderson is the company's new Vice President of Sales & New Business Development. As Vice President of Sales & New Business Development at LUE, Anderson's focus will be on working with existing customers to ensure their satisfaction and growth along with discovering and integrating new sales tactics and strategies to promote within the company and its client base.

Indoor Direct, Inc., announced that Charlie Rutman has joined its board of directors. Rutman has been a leading media planning and buying executive for more than 30 years.

ICON International, appointed Ed Gentner, former senior vice president and group client director at MediaVest to senior vice president, director of national broadcast. In addition to overseeing the National Broadcast Group, Ed will manage some of ICON's top accounts and further develop trade opportunities with national media properties.

MWW Group announced that Claire Koeneman has been named general manager of the agency's Chicago office. In her new role, Koeneman will oversee MWW Group's Investor Relations, Financial Communications, Public Affairs and Public Relations operations throughout the Midwest region. In addition to serving as general manager, Koeneman will continue to act as President of MWW Group's Financial Relations Board division, one of the nation's leaders in financial communications and investor relations.

The Online Publishers Association (OPA) announced that Perianne Grignon has joined as senior vice president of marketing for the organization.

Martha Stewart Living Omnimedia, Inc., named Janet Balis as EVP of Media Sales and Marketing. In this position, she will oversee Publishing, Broadcast and Digital Advertising Sales and Marketing. She will report to MSLO Executive Chairman Charles Koppelman.


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