ARAnet and PR Newswire’s Hispanic Digital Network Join Forces

ARAnet, Inc., a copyright-free features content provider to newspapers and Web publishers, and Hispanic Digital Network (HDN), a service of PR Newswire, announced today a partnership agreement whereby Spanish-language news features from ARAnet will be made available to HDN's network of more than 75 Hispanic newspaper Web sites.

"Partnering with HDN offers our clients a opportunity to have guaranteed access to Spanish-language Web audiences to boost brand-building and product or company visibility goals," said Scott Severson, president and chief operating officer of ARAnet. "2008 visits to the principal hosted Web sites on Hispanic Digital Network exceeded three million unique visitors - and generated close to 15 million page views. Linking ARAnet content articles to this network of Spanish-language landing pages and Web sites will provide measurable results to our clients by enabling them to drive further interest in their products and services among this rapidly growing and influential population."

Recent U.S. Census estimates report that the number of Hispanics in the U.S. will triple by 2050 and could represent nearly $1 trillion in buying power as soon as 2011. Further, a 2008 Pew Hispanic Center report said Hispanics have accounted for more than half of the overall population growth in the United States in the current decade, a significant pattern for the nation's largest minority group, which currently comprises 15 percent of the total U.S. citizenry.

"With the market power of the U.S. Hispanic burgeoning, it has become more imperative than ever for businesses to have the ability to communicate their messages directly to this dynamic and highly loyal audience group," remarked Bill Gato, vice president of Hispanic Digital Network. "ARAnet's feature article service, combined with HDN's targeted distribution, provides companies the opportunity to develop compelling customer-facing content and have that material disseminated to Web sites and news outlets that are valued by the Hispanic community."

In addition to distribution to Hispanic newspaper sites, ARAcontent writes, distributes and promotes feature article releases to thousands of English-language daily and weekly newspapers and Web sites.

To view ARAnet Spanish-language news featured on HDN Web Site, Ahora News, from New York, click here.

 

Related Articles:

PR Newswire Acquires Hispanic PR Wire and Sister Companies

What Content do Hispanics Demand? Targeting the Hispanic Community in Columbus, Ohio…

Do Latin Americans and U.S. Hispanics like the same content?


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