The Hispanic Game-o-sphere

According to a recent study conducted by BIG Research, the following was found to be true of U.S. Hispanics 14+ who play video games, as measured against the general 14+ gaming population and all U.S. Hispanics 14 years of age or older. Key Indices are highlighted.

 

 

All 14+ Play Video Games

Hispanic 14+

Hispanic 14+ Play Video Games

 

 

 

 

Male

60.6%

58.2%

69.2%

Female

39.4%

41.8%

30.8%

Total

100.0%

100.0%

100.0%

 

 

 

 

Married

37.7%

43.7%

37.1%

Living with Unmarried Partner

11.7%

12.4%

15.0%

Divorced or separated

7.0%

8.7%

5.0%

Widowed

1.7%

1.7%

1.0%

Single, never married

41.0%

32.2%

41.2%

Same Sex Union

0.9%

1.3%

0.7%

Total

100.0%

100.0%

100.0%

 

 

 

 

Average Age

32.9

36.0

30.9

Findings:

*6.6% fewer Hispanic gamers are married than Hispanics who do not play games.

*Hispanics lead the pack in being single, never married.

*Hispanic gamers are predictably younger than Hispanic non-gamers; on average about 5 years younger

 

All 14+ Play Video Games

Hispanic 14+

Hispanic 14+ Play Video Games

 

 

 

 

Business Owner

5.4%

7.0%

5.7%

Professional/Managerial

20.8%

25.6%

22.1%

Salesperson

6.1%

5.5%

7.2%

Factory worker/Laborer/Driver

8.5%

6.6%

8.0%

Clerical or Service Worker

9.3%

11.9%

10.3%

Homemaker

7.9%

8.8%

8.8%

Student, High School or College

18.6%

13.9%

19.4%

Military

1.6%

1.0%

1.4%

Retired

5.1%

5.7%

2.7%

Unemployed

11.2%

9.0%

10.2%

Disabled

5.5%

4.8%

4.3%

Total

100.0%

100.0%

100.0%

 

 

 

 

Average HH Income

 $  49,666

 $  51,260

 $  47,083

 

Findings:

* 3% fewer Hispanic gamers are in Professional/managerial roles than Hispanics who are    not gamers.

*Hispanic gamers led the pack in matriculation.

*Hispanic gamers made an average of about $4,300 less per year than Hispanic non gamers.


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Editorial Staff @portada_online

Portada Staff

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