Brand |
Company
|
Agency |
Period |
Vehicle |
Comment |
Dodge Journey |
Chrysler |
General market: BBDO NY Multicultural:Global Hue. Online and Web activity: Organic |
Launched on April 8. |
· TV · Print Adds · Digital media · Mobile marketing tour in April · Promotion in partnership with Time Inc. |
The theme of the campaign is “if you can dream it, do it”
It will be one of the largest digital launch strategies of the company
|
IKEA |
IKEA |
Anita Santiago Advertising |
2008 |
· TV
|
Spanish-language campaign with slogan “enamorate mas de tu hogar," or "Love your Home More." |
Alliance for Climate Protection
|
Alliance for Climate Protection
|
The Martin Agency |
The campaign started on April 2. |
· TV · Print ads · Digital Media |
The TV ad will run on network and cable channels.
Outreach to online social networks and grass-roots organizations. |
National Wildlife Federation
|
National Wildlife Federation
|
RightMinds |
Second Half of 2008 |
· Radio
|
Outreach through grass-roots organizations. |
Kimberly-Clark |
Scott |
Mindshare/Mass Hispanic |
Launched in April |
· Digital Media · Trans-national event. |
The campaign focuses on collecting “dichos” or sayings of US Hispanics. |
Domino’s Pizza |
NA |
Latinworks |
Launched in February |
· TV · Variety of medias |
Domino’s Pizza partnered with Tellme to provide Spanish-speaking customers with an in-language ordering service. |
Time Warner Cable |
NA |
Al Punto |
Launches towards the end of April. |
· Print Television Radio · Out-of-Home advertising |
TWC is offering mix of regional Mexican and Latin American channels. |
Corona |
Corona and Corona Light |
Casanova Pendrill |
2008 |
· Out-of-home advertisements · Outdoor
|
California : Mariachi musicians will play in front of the famous Hollywood sign. Miami: a South Beach hotel will display a Corona neon sign. |
State Farm |
NA |
Alma DDB and OMD Latino |
2008 |
· TV · Radio · Print Digital
|
The ads run the gamut of Latino life and it’s message is “No matter where you are in life’s journey, State Farm is there.” |
Washington Mutual |
NA |
Zubi Advertising |
2008 |
Newspapers Nationwide |
Print Media Placement firm is Ethnic Print Media |
Related Article:
Advertising Campaigns (June, ’08)