Valuation of Hispanic Media Companies: A Newspaper Broker Provides Advice to Hispanic Publishers

Portada:  Can you explain the way the current Hispanic newspaper industry resembles the Free publication industry twenty years ago?

      John Cribb:  “The Hispanic newspaper industry is quite young, and many of the publisher/owners of these papers are also the founders - which is the same situation of the Free paper industry of twenty to thirty years ago.  Other similarities include that Hispanic publications are typically free distribution products, and are serving a new and growing market niche.  Interesting to us is that the "free publication" model of both Free and Hispanic papers is precisely the same model as Internet-based publishing (which is the free distribution of information using a revenue stream from advertising).

Portada:    What do you recommend Hispanic publishers?

      Cribb: Something we learned from study and brokerage of free papers in the early stages of that industry was that many of these publications were not being professionally managed.  Typically these papers were a "labor of love" and the founders were unaware of good publishing management techniques that insure solid profitability. At some point most owners will face a sale of their publication, and will need to show potential buyers a company with good profits, revenue growth, and strong management in place.  We suggest that Hispanic publishers evaluate (or appraise) their operations with an eye to running tight, clean operations.

Look on www.portada-online.com this week  for a table explaining the valuation (sales/multiples) of different Newspaper properties.

Related Articles:

May 16, 2008 Valuation of Hispanic Media Companies, What you Need to Know

April 9, 2007:Analysis: The Continued Strength of Community Newspapers


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.