Advertising Campaigns [3-A]

 

BRAND

COMPANY

AGENCY

PERIOD

VEHICLE

COMMENT

SFO

San Francisco International Airport

NA

Summer 2008

Print ads in Chinese, Japanese, Hispanic

 

 

 

 

 

Vietnamese, Filipino

 

 

 

 

 

Indian and Korean newspapers and magazines

 

 

 

 

 

On-line Chinese, Indian and Hispanic Web sites

 

 

 

 

 

Cantonese, Mandarin, Filipino, Indian and

 

 

 

 

 

Hispanic television

 

 

 

 

 

Banners in English throughout San Francisco

 

BCBSAZ

Blue Cross Blue Shield of Arizona

Urias Communications

End of 2008

Print, radio and television ads, online targeting

The campaigns' print and broadcast ads will run in both 

 

 

 

 

younger Hispanics

general market and Hispanic and will also have a direct

 

 

 

 

 

mail component

Medicare

AARP (American Association for

NA

This weak

Television spots will run inside the Beltway and

Inside the Beltway on Face the Nation, Fox News

 

Retired Persons)

 

 

and in select markets.

Sunday, Meet the Press and This Weak

 

 

 

 

Online advertising campaign, print ads in major

It will also run during news and public affaires

 

 

 

 

market, newspapers and a direct mail blitz of

 programming in local markets throughout the

 

 

 

 

more than 200,000 pieces.

country

Kleenex

Kimberley Clark

MindShare

Remainder of 2008

Casa y Hogar magazine. Sponsorship

Sponsorship of “Sueño Americano Promotion” by writing a brief essay about their arrival in the United States


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